Which French company can compete with Workplace by Facebook?
The Facebook wave has been surfing for 1.8 billion Internet users for over 15 years. The American social network has grown up and is now ready to seduce businesses with Workplace, a CSR born of its experience with individuals. To introduce our thoughts on the corporate social network: Facebook's success is first and foremost the result of a product that has become a universe unto itself. It enables everyone to interact with their network, notably via the famous Like button, clicked 4.5 billion times a day. It also gives advertisers the opportunity to promote their products to an ultra-qualified audience. Facebook's sales in the third quarter of 2016 were $7 billion. So why attack the enterprise market? Will Workplace succeed in convincing its potential customers?
SUMMARY:
The promise of Workplace by Facebook
The weaknesses of Mark Zuckerberg's new social network
This new corporate social network aims to put social interaction at the heart of organizations, but is it really an end in itself? It's true that freeing up communication between employees and between departments significantly improves employee commitment, mutual aid, knowledge capitalization and many other fundamental aspects. The result is a more competitive company.
But communication isn't everything. Collaboration, i.e. getting employees to work together, is essential if a social network is to deliver its full potential. And on this point, Workplace by Facebook has everything to build on. To date, users are faced with a functional void.
Another weakness of Workplace by Facebook is data confidentiality. How can a platform that makes tens of billions in profits from selling people's personal data inspire confidence in businesses? Data security and confidentiality are indeed the two prerequisites for companies when choosing their Cloud platform. Although Facebook offers an excellent level of security, confidentiality is a question mark. That's why Marc Zuckerberg's company insists on this point in a page dedicated to the Trust Principles of Workplace. It should also be noted that Workplace data will be hosted in the United States, and Donald Trump's recent election suggests that the American government will not be reluctant to use the Patriot Act to access our companies' data.
Jamespot, the collaborative social network
The difference between Jamespot CSN and social media
Today, there are some twenty social networks specially designed for businesses. Among them is the French company Jamespot, which realized early on that CSRs would be a powerful lever for competitiveness and improved working conditions. In fact, a CSR is not a social network like Facebook, Linkedin, Viadeo or Twitter. Jamespot is strictly a professional tool that you leave when you leave the office, and which complies perfectly with CNIL requirements, unlike Workplace, which confuses the professional and personal worlds.
Instant messaging, search engine, documents and much more
Functionally, Jamespot is a truly open collaboration tool: document creation and sharing, knowledge centralization (Wiki), shared calendars and tasks, internal polling. Its powerful search engine makes it possible to find any type of information, whether it's a document, a conversation or a task. For example, it can be used to find the person(s) with the skills required to complete a project team. Last but not least, Jamespot offers around a hundred extensions in the form of applications that extend the platform's functional coverage.
Beyond the tool, human support
When it comes to services, Jamespot offers real support, both directly and through a large number of qualified partners. Facebook, on the other hand, currently has just 15 partners, including Deloitte Digital, TBWA and French company Revevol. Support is essential for CSR projects, both in terms of usage and platform administration. Indeed, a CSR is above all a human project: communication, training and user support count as much, if not more, than technical support.
Platform customization
Last but not least, the French RSE has been designed to be malleable at will by its users. Unlike Workplace, Jamespot can be configured to suit the very specific workings of individual companies. To do this, administrators can configure the business workflows that enable the flow of information and documents. In this way, the cascading validations previously performed in an EDM tool are perfectly integrated into the company's social universe. As for the hundred or so applications, they can be added to the common base: tender management, DevOps, innovation management, CRM integration, project management, questionnaires and customer support.
More on Jamespot, the corporate social network that accelerates digital transformation
Between Workplace by Facebook and Jamespot, which CSN should you choose? The information above and your objectives will no doubt help you answer this question. What we do know, however, is that the success of a CSR project is not based on the number of likes, but on social cohesion and improved competitiveness. Workplace and Jamespot fulfill their mission by creating commitment and links. However, to date, only Jamespot has made it possible to improve collaboration and empower employees, enabling them to reap the full benefits of a CSR.
Article translated from French