Marketing News, Articles, Software Programs, and Business Resources

Definition

Earned Media: Definition and Uses
Earned Media: why this concept could transform the way you do business.

Tip

10 Tips to Optimize Your Email Marketing Campaign for Higher Conversion Rates
Let's see how you can simply upgrade your email marketing campaign by optimizing it in just a few steps. The tools we recommand for you are going to prove themselves very valuable to you.

Tip

Our Top 9 Bulk Email Best Practices to Take Your Campaigns to The Next Level
We've brought to you 9 of the best bulk emailing practices to ensure your email marketing campaign's success! This will allow you to maximize your click-through rate and boost your conversion rates!

Latest articles

Becoming the Best Email Marketers with 9 of the Finest ActiveCampaign Alternatives

Software

•

June 12, 2024

Becoming the Best Email Marketers with 9 of the Finest ActiveCampaign Alternatives
Becoming the best email marketers is right at the tip of your fingers with 9 of the finest ActiveCampaign alternatives. Definition, benefits, pros and cons... By the end of this article, you'll be equipped to enhance your campaigns and optimize customer engagement!

What are the Different Marketing Communication Channels Your Company Should Use?

Definition

•

June 4, 2024

What are the Different Marketing Communication Channels Your Company Should Use?
What are the different marketing communication channels and which ones to use for your company? Read this article to find out!

Tip

•

April 18, 2024

What is a Brand Book? Our Guide to Creating an Attractive Brand
How to create a brand book? Discover what it should contain and explore inspirational examples to make your brand coherent and unforgettable!

Boom ! Now you’ll know how to ensure email deliverability with 6 simple steps

Definition

•

February 8, 2023

Boom ! Now you’ll know how to ensure email deliverability with 6 simple steps
Email deliverability refers to the ability of your emails to land in the proper inboxes. It's a metric that marketers use to assess the health of an email campaign. You need relevant and compelling content if you want to stand out from the crowd. These six techniques will assist you in increasing deliverability and avoiding spam filters.

7 tips to identify and improve email churn in your marketing campaign

Definition

•

November 18, 2022

7 tips to identify and improve email churn in your marketing campaign
The goal of email marketing is to generate new leads and convert them into customers. The email churn rate is the percentage of subscribers who stop reading your emails. Client retention programs can help you avoid or minimize customer attrition. We've compiled a list of our top seven tactics for preventing churn and increasing client retention.

Marketing: our software guides

See all software

Software

Becoming the Best Email Marketers with 9 of the Finest ActiveCampaign Alternatives

Software

4 B2B Solutions to Generate and Track Leads on the Web

Marketing: popular software directories

Search Engine Marketing (SEM)

eCommerce

Content Management System

Other categories

Marketplace

Event Management

SMS Marketing

Digital Asset Management (DAM)

Affiliate Marketing

Content Marketing

Customer Data Platform (CDP)

Social Media Marketing

Marketing Intelligence

Survey

Advertising

Web Marketing

Copywriting

Landing Page

Marketing Analytics

Graphic Design

Webinar Marketing

Feedback Management

Mobile Marketing

Digital Signage

Feed management

Reputation Management

Influencer Marketing

Geomarketing

Referral Marketing

Multi Level Marketing (MLM)

Public Relations (PR)

AB Testing

Channel Management

Campaign Management

interactive guide

Brand Management

Account-based Marketing

Cleaning your email lists is a must and here are 9 tips to allow you to do it perfectly

Definition

•

November 17, 2022

Cleaning your email lists is a must and here are 9 tips to allow you to do it perfectly
Cleaning up your email list on a regular basis to remove bounced, unsubscribed, and unengaged addresses improves the effectiveness of your email marketing efforts. Here is a list of potential advantages and disadvantages.

B2C versus B2B? What are the differences and best practices?

Definition

•

November 16, 2022

B2C versus B2B? What are the differences and best practices?
A discussion of what email marketing is and its best practices, along with a comparison of B2C and B2B email marketing campaigns.

Tip

•

May 4, 2022

The Brand Platform, the Foundation of a Strong Brand Identity
What is a brand platform, what key elements should it include? Learn how to build a strong base for your brand to thrive and resonate with your audience.

Tip

•

May 4, 2022

What is the definition of brand strategy and how to make a lasting impact?
It's all about finding your key arguments but also about keeping your promises so that the client becomes an ambassador for your brand.

Marketing qualified lead: All you need to know about MQL

Definition

•

October 25, 2021

Marketing qualified lead: All you need to know about MQL
Find out what a Marketing Qualified Lead (MQL) is, the difference with SQL and our tips for turning them into a prospect, then into a customer!

AI in Marketing: How to Use Artificial Intelligence for Effective Marketing

Definition

•

April 15, 2021

AI in Marketing: How to Use Artificial Intelligence for Effective Marketing
AI is used in marketing to increase ROI and boost customer engagement. Learn how to leverage its abilities to personalize campaigns and optimize budgets.

The Best B2B Sales Lead Generation Strategies

Tip

•

February 10, 2021

The Best B2B Sales Lead Generation Strategies
Conducting sales as a B2B business takes time and can be tricky. Here are the best strategies and tools to improve your lead generation methods!

How Do You Successfully Prospect in Sales? Steps & Tricks

Tip

•

January 21, 2021

How Do You Successfully Prospect in Sales? Steps & Tricks
Want to know how to successfully prospect in sales? Follow these easy steps, techniques and tricks for an effective approach

Find the Best Growth Hacking Strategy with our Guide

Tip

•

January 19, 2021

Find the Best Growth Hacking Strategy with our Guide
Find out all there is to know about growth hacking. Discover the best practices and and how it can benefit your business.

Marketing strategy: the key to making a difference

Definition

•

January 19, 2021

Marketing strategy: the key to making a difference
Not to be confused with a marketing plan, which is more operationally oriented, a well thought out marketing strategy allows you to carry out your actions consistently and intelligently.

AARRR Metrics, The 5 Benchmarks for Rapid Growth

Tip

•

January 19, 2021

AARRR Metrics, The 5 Benchmarks for Rapid Growth
Learn about AARRR metrics, also known as Pirate Metrics, a customer lifecycle modeling method, and its application.

13 key actions to increase your online visibility

Tip

•

January 14, 2021

13 key actions to increase your online visibility
Online visibility means promoting activity through a presence on the web. Follow these 13 key actions to increase your online visibility.

How to Build and Implement Your Company's Innovation Strategy?

Tip

•

January 14, 2021

How to Build and Implement Your Company's Innovation Strategy?
Innovation strategy points the way to creating and strengthening a sustainable competitive advantage, to ensure your company's performance and sustainability.

Definition

•

November 28, 2020

5 Great Inbound Marketing Examples
Are you looking for inbound marketing examples? Here you will find everything you need to know about inbound marketing including definitions, examples, and a list of the best tools!

The perfect webinar - this is how you create it in 13 steps!

Tip

•

November 19, 2020

The perfect webinar - this is how you create it in 13 steps!
Learn how to create the perfect webinar thanks to our key steps to develop a successful marketing approach.

Digital communication brings a new approach to marketing strategies. Marketing software assists you with website and campaign management. Compare and stay up-to-date on the latest online software releases to ensure you are at the forefront of your organization's marketing strategies.

Marketing

Latest articles

Most viewed

Marketing: our software guides

Marketing: popular software directories

Other categories

Marketing: other categories to discover

Software vendors