![[Interview] What are the rules for successful Google Ads campaigns?](https://sandbox.media.appvizer.net/articles/121159361/cover/com/cover-picture_w582.webp)
Word from the expert [Interview] What are the rules for successful Google Ads campaigns? Since 2018, Google has allowed advertisers to use brand names in their campaigns on Ads in Europe. What's more, there are no restrictions on bidding on keywords containing brand terms. What does this mean for businesses?
Tip How to make a video teaser in 7 steps? Get started! Simply create your video teaser with our 7-step guide, and take advantage of our tips to make sure it's effective and achieves your objectives!
Software E-commerce: how Salesforce Commerce Cloud buys Demandware and gets a head start As consumers continually seek a near-perfect online shopping experience, publishers struggle to deliver what should be an impeccable omnichannel experience.
![[Software publishers] How to generate web traffic with affiliation?](https://sandbox.media.appvizer.net/articles/33212655/cover/com/cover-picture_w227.webp)
Word from the expert • May 13, 2025
[Software publishers] How to generate web traffic with affiliation?
Following the publication of the white paper "Software publishers: strategy and levers to drive traffic", appvizer gives the floor to Anthony Berthier, Team Leader of Agence B2B (Effinity Group). Focus on affiliation.
Tip • May 13, 2025
Marketplace: what business model should you choose to boost your growth?
Would you like to set up a marketplace, but don't know which business model to choose? Don't panic, discover the different models available and find the one that's right for your project.
Tip • May 13, 2025
Marketplace: what business model should you choose to boost your growth?
Would you like to set up a marketplace, but don't know which business model to choose? Don't panic, discover the different models available and find the one that's right for your project.
Tip • May 13, 2025
ROAS calculation, the magic formula that reveals the impact of your advertising campaigns
How do you know if your advertising campaigns are really paying off? By calculating ROAS. This article takes a look at this magic formula, and gives you some valuable tips for improving your results.
Word from the expert • May 11, 2025
Automated Pricing & Repricing: the new trump card for successful e-tailers
Have you ever heard of princing and reprincing solutions? What benefits can you expect from this software for your business? Marc David from Boostmyshop gives us his insight.
Tip • May 11, 2025
How to entice your customers to fill the e-commerce cart?
Want to know more about how to entice your customers to fill their e-commerce cart and what causes your customers to abandon their cart? Appvizer tells you all about it in this article!
E-commerce: how Salesforce Commerce Cloud buys Demandware and gets a head start As consumers continually seek a near-perfect online shopping experience, publishers struggle to deliver what should be an impeccable omnichannel experience.
E-commerce: how Salesforce Commerce Cloud buys Demandware and gets a head start As consumers continually seek a near-perfect online shopping experience, publishers struggle to deliver what should be an impeccable omnichannel experience.
14 must-have communication tools to get your business off the ground Looking for essential communication tools to boost your business? Here's a list of 14 offline and online communication tools you won't want to miss!
E-mail marketing definition: where to start? A well-done emailing campaign can be decisive in terms of conversions. The software you choose can be decisive for better or worse. Let's look at the definition of email marketing and some suggestions in terms of features; in fact, those less familiar with graphics may prefer tools with different templates. Also, it is always good to test for example through a/b testing. Do not neglect software that allows you to send personalized emails
Word from the expert • May 11, 2025
SaaS or proprietary: what's the right choice for your Marketplace?
Are you looking for a software solution to manage your marketplace? With so many SaaS products available, how do you find the right solution for your needs? Let's find out!
Software • May 11, 2025
14 must-have communication tools to get your business off the ground
Looking for essential communication tools to boost your business? Here's a list of 14 offline and online communication tools you won't want to miss!
Tip • May 10, 2025
E-commerce business plan: the stamp of your e-commerce success?
Want to learn more about e-commerce business plan , how to do it and why you need to do it? Appvizer answers your questions in this article by telling you all about e-commerce business plan: how to do it and showing you its usefulness.
Tip • May 10, 2025
Lead capture: 8 incredible techniques to convert more and better!
Capturing leads: We explain 8 techniques for capturing qualified leads. We answer what leads are and how to treat them. This article will help your company generate and capture more leads.
Tip • May 10, 2025
E-commerce marketing: what are the secrets to unlock?
Want to learn more about e-commerce marketing ,how to have a good strategy? Apvvizer enlightens you in this article by telling you all about e-commerce marketing, how to do it and how to have a successful e-commerce digital marketing strategy!
Definition • May 9, 2025
E-commerce B2B what is it and what are its features
Want to learn more about B2B e-commerce and its features? You are just in the right place! In this article you will be able to find out more about the world of B2B ecommerce and its advantages
Tip • May 9, 2025
VAT number a must for opening an e-commerce business
Do you want to know more about e-commerce VAT number?Is it mandatory to have it? What are the legal requirements?All these answers are available in this article!
Definition • May 9, 2025
Instagram & e-commerce, a story that can make a difference?
Want to learn more about Instagram e-commerce?How to get started and what is its usefulness? You are just in the right place. In this article Appvizer answers your questions!
Software • May 9, 2025
E-mail marketing definition: where to start?
A well-done emailing campaign can be decisive in terms of conversions. The software you choose can be decisive for better or worse. Let's look at the definition of email marketing and some suggestions in terms of features; in fact, those less familiar with graphics may prefer tools with different templates. Also, it is always good to test for example through a/b testing. Do not neglect software that allows you to send personalized emails
![[Case study] How can you manage and distribute your media content with a single, adaptable tool?](https://www.datocms-assets.com/17507/1640709212-illustration-success-story-ephoto-dam.png?fit=max&fm=webp&q=60&w=227)
Software • May 9, 2025
[Case study] How can you manage and distribute your media content with a single, adaptable tool?
Digital images and video have revolutionized the way communications and marketing work. But how can they be managed effectively as their volume increases? Discover the advantages of a DAM through the experience of the Musée d'Orsay.
Word from the expert • May 8, 2025
3 reasons to include email signatures in your marketing strategy
With 319 billion emails exchanged by 2021, the email signature is undoubtedly the perfect channel for accelerating your business opportunities and fostering employee commitment. So how can you make the most of this lever?
Definition • May 8, 2025
Social e-commerce a gold mine behind a like?
Want to learn more about social e-commerce? You are just in the right place! In this article you will be able to find out more about social e-commerce and its benefits !
Digital communication brings a new approach to marketing strategies. Marketing software assists you with website and campaign management. Compare and stay up-to-date on the latest online software releases to ensure you are at the forefront of your organization's marketing strategies.
