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How to choose your AdWords agency for high-performance SEA campaigns?

Tip • November 11, 2024

How to choose your AdWords agency for high-performance SEA campaigns?

How to choose an AdWords agency to create and manage your SEA advertising campaigns? Improve your site's performance and win new online customers.

Google Ads: Build audience strategies to improve targeting and performance

Tip • November 11, 2024

Google Ads: Build audience strategies to improve targeting and performance

How to exploit Google Ads audiences? How to analyze campaign performance using the notion of audience? What strategy should you adopt? Discover the challenges of search engine marketing (SEM) as part of a Google Ads audience strategy.

LinkedIn, the essential tool for developing your professional influence

Word from the expert • November 11, 2024

LinkedIn, the essential tool for developing your professional influence

For Bruno Fridlansky, expert in professional influence, we need to understand and master these new tools for professional influence and reputation that social networks like LinkedIn represent.

Trend 2024: CMOs more selective in their digital investments

Word from the expert • November 11, 2024

Trend 2024: CMOs more selective in their digital investments

[Media Partnership] CMOs, are you wondering about digital advertising investment strategies for 2023 and 2024? Digital CMO's latest study on these trends is here to answer them!

Avoid duplicate content with canonical URLs

Tip • November 11, 2024

Avoid duplicate content with canonical URLs

Would you like to take advantage of sales opportunities with a clearly identified prospect and project? The qualified lead (CPL) is the solution for developing your sales.

How to create an Ecommerce site? Prestashop tutorial in 4 steps

Tip • November 11, 2024

How to create an Ecommerce site? Prestashop tutorial in 4 steps

E-commerce represents a real opportunity. Use our Prestashop tutorial to create your own e-commerce site.