Analytics

Word from the expert • November 5, 2024

Datalab: small labs give rise to big projects

How can we get human resources and infrastructures to work together more effectively on the central theme of Data? How can we innovate and implement new applications as quickly as possible? This is the purpose of a cross-functional laboratory dedicated to data: the Datalab.

Definition • November 5, 2024

BI, EPM, data analysis: what's the difference?

The choice between Business Intelligence, Analysis and EPM is made all the more difficult by the fact that some software publishers offer solutions integrating EPM, Business Intelligence and Analysis within the same application.

Definition • November 5, 2024

What is predictive marketing and how can it be used to anticipate consumer needs?

Looking for a simple, effective way to anticipate your customers' needs? Discover our article on predictive marketing, a real performance driver!

Tip • November 5, 2024

How does data visualization facilitate data analysis?

Company management relies on a wide range of heterogeneous data. Analyzing them can be a laborious task, unless... they are visualized! This is where data visualization and the use of appropriate dashboards come into their own.

Definition • November 5, 2024

Harness the value of your data with data management

Data management helps companies create value by analyzing and exploiting their data. Best practices, processes, tools: it's all in this article!

Definition • November 5, 2024

Steering tools: the best dashboards for your company

Steering by sight is commonplace in small and medium-sized businesses. To avoid this and manage your business efficiently, Appvizer compares the best steering tools for you.

Definition • November 5, 2024

Turn data into decisions with business performance indicators

To lead your company to success, you need to assess the actual situation and make improvements accordingly. How do you do this? Through performance indicators.

Tip • November 5, 2024

40 marketing KPIs: performance indicators to monitor closely

Use our marketing KPI guide to define your performance indicators. Bonus: software to track and analyze your data at the click of a button! (you're welcome)

Definition • February 19, 2021

What is Smart Data? The Right Way to Exploit Your Data

Smart data is the art of using your data the right way: gain actionable insights instead of getting lost in numbers. Find out how to be smart with data.

Tip • May 20, 2020

How To Master Web Analytics and Reporting Tools

Make your web analytics easy to understand with a BI software as a reporting tool. Discover how, why, and which software is the best for your company.