Sales & Customer Management

Software Odoo vs Monday: the battle that will transform the way you manage your team's work Compare Odoo and Monday: features, prices, integrations, interface... Discover the best tool for managing your projects or your business.

Software Kaspr vs Lusha: which is the best B2B prospecting tool for your sales team in 2025? Chrome extension, database, pricing, integrations... We compare Kaspr and Lusha to help you choose the B2B prospecting tool that will convert your LinkedIn leads into customers.

Tip Adopt the sales playbook, the guide for salespeople who leave nothing to chance A sales playbook isn't just a document. It's a structuring resource, designed for each stage of the sales process and aligned with your objectives. Follow the guide.

Latest articles

Tip • July 29, 2025

Getting an answering machine? Turn silence into a signature with a telephone reminder

Find out how a well-executed telephone reminder can boost your conversions, avoid non-payment and strengthen your customer relations.

Software • July 29, 2025

The 10 best tools for automated prospecting, or how to do more with less

Everything you need to know about automated prospecting: how it works, its benefits and the solutions you can use to boost your sales efficiency.

Tip • September 12, 2023

Guide to Business Negotiation: Clinch Deals in 6 Steps

Business negotiations are in essence the art of resolving conflicts: understand the steps of the negotiation process to reach win-win deals and grow your business.

Tip • July 28, 2025

How do you set up a sales organization that really works?

Discover how to structure a clear, high-performance sales organization: roles, processes, tools Organizational models, tools, indicators, remuneration, synergies: all the practical levers you need to build a high-performance sales organization.

Tip • July 28, 2025

Look beyond Q1 with the Balanced Scorecard

A dashboard is all very well. But a forward-looking dashboard is what makes all the difference between an organization that is subject to the numbers, and a company that acts with a strategic vision. Find out how to build yours.

Definition • July 25, 2025

Put the customer at the heart of your priorities with the customer-centric approach and our 5 practical tips

Understand what a customer-centric strategy is, what it consists of, why it improves customer satisfaction and how to implement it.

Sales & Customer Management: our software guides

See all software

Odoo vs Monday: the battle that will transform the way you manage your team's work Compare Odoo and Monday: features, prices, integrations, interface... Discover the best tool for managing your projects or your business.

Kaspr vs Lusha: which is the best B2B prospecting tool for your sales team in 2025? Chrome extension, database, pricing, integrations... We compare Kaspr and Lusha to help you choose the B2B prospecting tool that will convert your LinkedIn leads into customers.

The 10 best tools for automated prospecting, or how to do more with less Everything you need to know about automated prospecting: how it works, its benefits and the solutions you can use to boost your sales efficiency.

Ticketing system: improve the efficiency of your ticket management with these 8 programs 8 efficient ticketing systems to centralize your requests, automate your support and improve customer satisfaction. Compare the tools and make the right choice.

Sales & Customer Management: trending solutions

Butlerapp

7 reviews

Reservation & Booking

Learn more

Streamline Workflow with Smart Task Management

Hotel

Event Management

Learn more about Butlerapp

SPREAD

0 reviews

Customer Loyalty

Effortless Content Management for Dynamic Teams

Learn more about SPREAD

Societeinfo.com

0 reviews

Sales Intelligence

Revolutionize Business Insights with Comprehensive Data

Learn more about Societeinfo.com

Klaviyo

+200 reviews

Customer relationship management

The Only CRM & Marketing Platform Built for B2C

Learn more about Klaviyo

monday service

180 reviews

Customer Service

AI-powered Easy-to-use Ticketing System for Great Service

Learn more about monday service

Sellsy

+200 reviews

Customer relationship management

The all-in-one CRM software for SMEs with integrated AI

Learn more about Sellsy

SalesDeck

0 reviews

Sales Management

The first Sales Methodology Enablement Platform

Learn more about SalesDeck

Attio

34 reviews

Customer relationship management

Streamline Your CRM with Intelligent Data Management

Learn more about Attio

Tidio

+200 reviews

Customer Support

All in-in-one AI customer servie platform

Learn more about Tidio

Square POS

4 reviews

Point of Sale (POS)

Payment Processing and Business Management Solutions

Learn more about Square POS

Webmecanik Pipeline - CRM

0 reviews

Customer relationship management

A free CRM tool : Webmecanik Pipeline

Learn more about Webmecanik Pipeline - CRM

Salesforce Starter

+200 reviews

Customer relationship management

The complete CRM & marketing suite for startups, VSEs and SMEs

Learn more about Salesforce Starter

SKU Science

50 reviews

Sales Forecasting

Sales forecasting & performance monitoring

Learn more about SKU Science

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Software • July 25, 2025

Ticketing system: improve the efficiency of your ticket management with these 8 programs

8 efficient ticketing systems to centralize your requests, automate your support and improve customer satisfaction. Compare the tools and make the right choice.

Software • July 24, 2025

The complete guide to buying a database + 10 tools for reaching truly qualified prospects

Definition • July 24, 2025

The skimming strategy, or when aiming high becomes (very!) profitable

How can you take advantage of the skimming strategy to maximize your margins? Discover its principles, advantages, limitations, examples and the keys to applying it effectively.

Tip • August 30, 2023

How to prospect for sales: techniques, tools and steps

How to prospect for sales? Sales prospecting is the key to finding the right target audience. The methods involved, that you will find in this article, will help you ace the techniques of acquiring the right customers.

Tip • July 23, 2025

Sell at the right price with these 6 pricing strategies

Setting the right price can't be improvised. Explore 6 essential pricing strategies, their advantages and limitations, and how to adapt them to your market to sell better.

Definition • July 23, 2025

Understand your sales force's motivations so you can lead them to new heights!

The sales force is a key driver of sales performance. Discover its definition, its missions and the keys to optimizing it.

Tip • July 23, 2025

6 steps to using the Challenger sale method, or the art of skillfully educating your prospects

Want to switch to consultative selling? Here's how to adopt the Challenger method to challenge your prospects, create value and boost your B2B sales.

Tip • July 22, 2025

Think big with a 4-step expansion strategy

Master your expansion strategy with concrete advice: steps, tools, mistakes to avoid and levers for successful growth in France or abroad.

Tip • July 22, 2025

7 steps to a sales plan that leaves nothing to chance

The sales plan is your sales department's strategic roadmap. Discover its benefits and the steps involved in its development.

Tip • July 22, 2025

Apply inbound sales, the soft way to sign hard

Find out how this sales approach works, and how to implement an effective strategy step by step. Focus on this methodology to improve your sales!

Definition • August 30, 2023

The history of CRM: the prominent tool for customer and business

To efficiently implement CRM (customer relationship management) one must first understand its history and its importance. Travel through time, and you will learn of a detailed background, its creators and evolution.

Software • July 18, 2025

lemlist vs Waalaxy: the duel of the B2B prospecting pros

Complete comparison between lemlist and Waalaxy: LinkedIn automation, multi-channel campaigns, personalization, CRM, integrations, pricing... Discover the tool made for your B2B needs.

Software • July 18, 2025

CRM 2025: HubSpot or Pipedrive, which deserves a place in your stack?

Software • July 7, 2025

Top 7 CRM tools for effective customer emailing

Discover our guide to the best emailing CRMs and our tips for boosting customer loyalty and conversion.

Software • July 4, 2025

15 alternatives to Salesforce CRM for tracking your customers and increasing their value

It's impossible to ignore Salesforce if you're looking for a CRM solution for your business. But there are plenty of other players out there, providing excellent services.

Software • July 4, 2025

Checklist of 10 questions to ask yourself when choosing a CRM tailored to your needs

How do you choose your CRM tool? Make your choice quickly with our 10 questions to ask yourself and our 8 tips for selecting the right one. Bonus: a comparison of 9 software packages adapted to the size of your company and/or your business.

Software • July 4, 2025

Sales CRM: our top 13 online software solutions

Sales CRM is an indispensable part of your customer relations and sales force. Discover our top 13 of the best software on the market.

Sales & Customer Management software is essential not only for large companies, but for small and medium-sized companies as well to continuously enhance their customer knowledge. The sales force also relies on accurate and valuable key performance indicators to assess, develop and build customer relationships. We invite you to visit our website to regularly monitor the new software trends in sales & customer management.

Sales & Customer Management

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