Software The 13 best programs for creating and managing a customer database Customer data is invaluable for personalizing their experience and increasing their satisfaction. Discover 15 software applications that make it easy to retrieve and exploit this data.
Software The 10 best contact managers for developing your sales The contact manager enables you to consider new opportunities and close new contracts. Here's a closer look at how to use it, its benefits and the 10 best tools on the market.
Software The 13 best alternatives to Shopify for transforming your online store Shopify is undoubtedly the best-known software on the online store market. But it's not for every business. That's why we've selected for you the 13 best alternatives to choose from in 2025!
Software • March 14, 2025
12 alternatives to HubSpot to find your ideal CRM or marketing tool
Hubspot is a well-known and much-appreciated CRM (customer relationship management) software, but it has its limitations, particularly in terms of pricing. Here are some alternatives to HubSpot, which are just as effective.
Software • March 14, 2025
Our selection of the 15 best CRM software for startups in 2024
Choosing a high-performance CRM plays a key role in your startup's development. We'll help you make the right choice.
Tip • September 12, 2023
Guide to Business Negotiation: Clinch Deals in 6 Steps
Business negotiations are in essence the art of resolving conflicts: understand the steps of the negotiation process to reach win-win deals and grow your business.
Software • March 14, 2025
Save time and customers with the 10 best CRMs for training organizations
Training centers need to work more efficiently and intelligently, with the aim of increasing conversion and loyalty. CRM provides a relevant response to this objective. But which one to choose?
Software • February 20, 2025
Enhance your users' experience with one of these 20 customer portal softwares
As companies strive to improve the customer experience, online customer portals are becoming increasingly common. But while they're handy, there are a plethora of solutions on the market. Which should you choose?
Tip • November 12, 2024
Use your CRM to build customer loyalty
Customer loyalty is an under-exploited growth lever that costs 5 times less than acquisition. Invest less to earn more with good CRM.
The 13 best programs for creating and managing a customer database Customer data is invaluable for personalizing their experience and increasing their satisfaction. Discover 15 software applications that make it easy to retrieve and exploit this data.
The 10 best contact managers for developing your sales The contact manager enables you to consider new opportunities and close new contracts. Here's a closer look at how to use it, its benefits and the 10 best tools on the market.
The 13 best alternatives to Shopify for transforming your online store Shopify is undoubtedly the best-known software on the online store market. But it's not for every business. That's why we've selected for you the 13 best alternatives to choose from in 2025!
12 alternatives to HubSpot to find your ideal CRM or marketing tool Hubspot is a well-known and much-appreciated CRM (customer relationship management) software, but it has its limitations, particularly in terms of pricing. Here are some alternatives to HubSpot, which are just as effective.
monday CRM
Customer relationship management
Learn more about monday CRM
Hiver
Customer Support
Learn more about Hiver
Seismic
Sales Enablement
Learn more about Seismic
Toast POS
Point of Sale (POS)
Learn more about Toast POS
Salesforce Sales Cloud
Customer relationship management
Learn more about Salesforce Sales Cloud
Zendesk
Customer Support
Learn more about Zendesk
Service Hub
Customer Service
Learn more about Service Hub
Capsule CRM
Customer relationship management
Learn more about Capsule CRM
Definition • November 12, 2024
CRM software features
Depending on the size of your organization and the type of business you run, you'll need different CRM software features.
Definition • November 12, 2024
CRM software benefits
We recommend the use of Customer Relationship Management software to build lasting, reliable relationships with your customers.
Definition • November 12, 2024
Why use CRM software?
Customer Relationship Management (CRM) software centralizes all your exchanges with prospects and customers.
Tip • September 12, 2023
Guide to Business Negotiation: Clinch Deals in 6 Steps
Business negotiations are in essence the art of resolving conflicts: understand the steps of the negotiation process to reach win-win deals and grow your business.
Definition • November 12, 2024
The future of the RCMP
Tomorrow, Customer Relationship Management or CRM will be at the heart of a company's marketing strategy. More than a sales act, it's a personalized experience for the customer.
Tip • November 12, 2024
Boost your revenues with online booking software
Discover 10 reasons to use online booking software and boost your sales!
Tip • November 12, 2024
How to optimize customer relations?
There are a number of best practices for managing customer relations. There are a number of key success factors to help you better engage your users, with the aim of improving your economic efficiency
Tip • November 12, 2024
Lead scoring, the best way to qualify B2B prospects
The challenge of lead scoring: qualify and evaluate your prospects. Ready to optimize your sales prospecting? Generate qualified leads, and therefore more sales, using dedicated marketing automation software!
Word from the expert • November 12, 2024
Build customer loyalty: 3 pitfalls to avoid!
How do you build customer loyalty? Let's take a look at 3 mistakes to avoid in customer loyalty. They can really ruin your efforts when you've succeeded in closing sales and you're looking to develop the value of your existing customer portfolio.
Word from the expert • November 12, 2024
The best customer loyalty strategy? Don't settle for average
How do you create an exceptional customer experience and help increase customer loyalty? We put the question to Matej Kukucka, Marketing Director at LiveAgent.
Tip • August 30, 2023
How to prospect for sales: techniques, tools and steps
How to prospect for sales? Sales prospecting is the key to finding the right target audience. The methods involved, that you will find in this article, will help you ace the techniques of acquiring the right customers.
Word from the expert • November 12, 2024
CX strategy - Leveraging digital to meet new consumer trends
How can digital technology help you rethink the customer experience? Where do you start? Gabriel Frasconi, VP Europe at Zendesk, explains how.
Tip • November 11, 2024
CRM to improve customer relations and build loyalty
CRM is at the heart of your sales strategy. How can you leverage it to build customer loyalty?
Tip • November 11, 2024
Use the right levers to build customer loyalty
To develop your sales, you need a pool of qualified prospects: your customers. You need to build their loyalty by using the right levers.
![[ITW] Decoding customer relations: trends, technologies and opportunities for companies](https://www.datocms-assets.com/17507/1625562107-illustration-interview-zoho.png?fit=max&fm=webp&q=60&w=227)
Word from the expert • November 11, 2024
[ITW] Decoding customer relations: trends, technologies and opportunities for companies
What opportunities do companies have when it comes to customer relations? Thomas Ciezar, marketing specialist at Zoho, shares his vision for the future and his advice in this interview!
Definition • November 11, 2024
Essential CRM functions
Contact management, sales stage, dashboard...here's a checklist of features for an effective CRM.
Tip • November 11, 2024
Make your customers your brand ambassadors
Traditional advertising has lost its impact. It's consumer opinions that trigger the act of buying. How can you adapt your marketing in this direction?
Sales & Customer Management software is essential not only for large companies, but for small and medium-sized companies as well to continuously enhance their customer knowledge. The sales force also relies on accurate and valuable key performance indicators to assess, develop and build customer relationships. We invite you to visit our website to regularly monitor the new software trends in sales & customer management.
