Sales & Customer Management

Tip • May 11, 2025

Customer experience: how about borrowing a little from the big brands?

While we sometimes grumble about the hegemony of the big brands in certain sectors, the fact remains that they have a lot to teach us when it comes to customer experience. Here we reveal all their little secrets, with advice from Olivier Vigneaux, CEO of BETC Fullsix.

Software • May 10, 2025

Manage projects and business relationships in a single software package

A small business needs efficient, collaborative tools. When it comes to working in project mode, software like Teamleader is ideal.

Tip • May 10, 2025

How to reduce customer churn in 4 simple steps!

Definition • May 10, 2025

Contact Center: the tool for creating interactions your customers will remember (in a good way)

A more efficient service, a personalized experience and a unified journey: the contact center brings you into the era of customer service 4.0!

Software • May 7, 2025

The benefits of geolocation for your CRM

Geolocation has revolutionized CRM. This has led to changes in operations and analysis, affecting both sales and marketing.

Software • May 7, 2025

Creating a CRM with Access: what you need to know

Microsoft Access offers almost infinite possibilities. However, it's not always a good idea to start with this solution. Read the following advice carefully.

Tip • May 7, 2025

Relationship strategy: a winning bet for both company and customer

What is relationship strategy, closely linked to relationship marketing? Discover its advantages, as well as the method and tools for implementing it.

Word from the expert • May 7, 2025

3 levers to boost the performance of your sales team

Digitizing your processes, automating your sales management and using sales intelligence tools, discover three essential levers to boost the performance of your sales team.

Definition • May 6, 2025

What is a CRM database?

A CRM database records every customer interaction in a central area: What advantages does a CRM database offer? What does it contain? What requirements does it need to fulfill?

Software • May 5, 2025

Find the best customer management software online

Managing the customer relationship better without spending too much? You can with online and open source CRM software. Our selection of free, open source and paid CRMs. With all the benefits of the cloud

Tip • May 5, 2025

9 techniques to retain customers and increase your sales

Do you want to improve your company's profitability? Customer retention is key to achieve it. We tell you how thanks to 9 simple techniques.

Definition • May 5, 2025

Relationship marketing: the secret to closer ties with your customers

How do you build quality relationships with your prospects and customers, so as to better engage them and retain their loyalty? Take up this challenge with relationship marketing!

Definition • May 5, 2025

Customer loyalty ladder: benefits for the customer and business

Customer loyalty is not built in one day, it takes persistence, follow-ups and relationship growth and that is where customer loyalty ladder comes in. It gives you the opportunity to know the ins and out of a potential customer and create long-lasting relationships.

Tip • May 5, 2025

3 examples of customer loyalty companies. Get inspired!

Discover 3 examples of customer loyalty companies and get inspired to create your own loyalty strategy.

Definition • May 5, 2025

Customer loyalty ladder: benefits for the customer and business

Customer loyalty is not built in one day, it takes persistence, follow-ups and relationship growth and that is where customer loyalty ladder comes in. It gives you the opportunity to know the ins and out of a potential customer and create long-lasting relationships.