4 time-saving tips for social networking with Agorapulse

Social networks seem time-consuming for companies that are not yet equipped with a management tool capable of boosting their productivity. Among the most common concerns in this non-tooled context are the use of a range of different tools, laborious sorting between undesirable comments and genuine interactions, the difficulty of managing messages emanating from different channels, and the complexity encountered in carrying out activity reporting. appvizer reveals 4 tips that have already convinced a large number of community managers to use Agorapulse to optimize their actions on social networks: it would be a shame to miss out, wouldn't it?

See all software Social Media Management

Prerequisite: add all your social profiles

The beauty of the Agorapulse platform is that it centralizes a large number of information access points: so you need to start by connecting all your personal profiles (social network accounts associated with a person) and/or your corporate profiles.

It couldn't be simpler!
Go to your dashboard, click on "Add a profile" and connect any of the following :

• your personal Linkedin profile,
• your Linkedin company page,
• your personal twitter account,
• your company twitter account,
• your company Facebook page,
• your personal Instagram account,
• your corporate Instagram account,
• your corporate YouTube account,
• your personal YouTube account,
• your Google+ accounts.

How to increase your power of influence with Agorapulse?
Multiply your broadcasting power by connecting, for example :

• your colleagues' accounts (e.g. Twitter, Linkedin),
• the accounts of an official brand ambassador,
• the accounts of your geographically dispersed stores, for example, to multiply an offer,
• your partners' accounts to multiply the propagation of your message, etc.

All you need is administrator access to each account (login and password) to manage each social network account from the Agorapulse platform.

Tip #1: Automate your publications on a single platform

Publish on several social networks at the same time

Managing your editorial calendar with assistant management

Now we come to the heart of the matter: the editorial calendar, which we describe as interactive and intelligent. The Agorapulse social network management platform offers a host of possibilities that cannot be replaced by an Excel file!

These include

• schedule your publications on a calendar to facilitate your strategic choices,
• a display of your past, present and planned publications,
• immediate, scheduled or queued publication options,
• identifiable content categories (blog post, webinar, image, etc.) to balance publications,
• the ability to reuse an old publication for rescheduling,
• up-to-the-minute scheduling.

Planning mass publications

Tip 2: Collect all your messages in one place

A single inbox, incomparable processing convenience

The "zero inbox" is much more than a vague concept, it's a reality that provides users with incomparable processing comfort (how many tools are you already managing?).

You process all incoming messages from all your social networks within the same interface.

Each social profile has its own processing tab:

• Facebook page: simultaneous access to third-party posts, reviews, comments and private messages,
• Instagram account: an overview of comments on your ads and publications,
• Twitter account: a view of your direct messages received and mentions of your @account.

Image overview :

You save considerable time by using a single platform to process all your messages and comments. You can see at a glance how many messages you still have to process.

You can organize your messages in ascending or descending order, process messages one by one, or check "process all" to process multiple messages.

Unimagined benefits for teamwork

The comfort of visualization supports your productivity. But that's not all: Agorapulse is also designed for teamwork!

Like helpdesk software, Agorapulse lets you :

• use saved responses; after-sales services present on social networks will appreciate this;
• assign messages to specific members of your team, so you can direct a message to the person best qualified to deal with it;
• view messages marked as already processed by other team members.

Whether team members are working in the same place or remotely, the entire Social Media team can collaborate in real time, making it impossible to process the same messages. Say goodbye to duplication and wasted time, and hello to productivity: everyone knows which tasks they need to handle.

An undeniable advantage for international companies: message translation is directly integrated into the tool.
What community manager hasn't dreamed of interacting so easily with fans, subscribers or customers?

Tip 3: Get rid of spam (for real)

Problem: the troll

To illustrate this point, we'd like to focus your attention on Facebook, the world's biggest "troll box" (as I'm sure you know!).

The community manager can quickly be overwhelmed by a mountain of unwanted messages to deal with. 😱😱😱

These notorious trolls are indeed one of the greatest scourges of social network management: they post unwanted, abusive or unhealthy messages in comments to your publications and via direct messages on your Facebook page.

Solution: automatic moderation rules

• Enter the keywords you wish to block from being published on your page, as they will automatically be flagged as undesirable. Tip: start by filling in all your competitors' names 😇 ;
• Set up an insult filter and protect yourself from disrespectful behavior 😊 ;
• Determine a "SAV" rule by associating words that relate to purchasing (bought, bought, bought, problem, etc.). These messages will be processed by your team members in charge of after-sales service.

Thanks to moderation rules, you can take postings and comments to the next level: options allow you to hide, bookmark, tag, delete or assign each message for processing.

You can also choose to receive an email when your rule is applied to a message, so you can be alerted in real time.

Tip no. 4: create your performance report with a click of the mouse

Once again, centralizing channels on a single platform proves its worth: centralizing performance reports across all channels.

Within the same interface, for each social network, you have access to :

• a global performance report,
• a performance view for each piece of content.

Below is an example of a global performance view for a Facebook page:

Below is an example of a view of performance by content published on the page:
You'll notice various metrics, such as number of impressions, engagement and number of clicks. View all your posts over a given period. Choose a metric and classify your posts according to your criteria.

Which publication received the most engagement? Click on "engagement" to find out!

And to share your reports, you can easily export a .csv or Powerpoint file.

See all software Social Media Management

No more time wasting

Agorapulse does it for you. This social network management platform is a real winner, to say the least.

It brings your social channels together, lets you manage all your interactions, generate reports for each social network, protects you from trolls and promotes teamwork - all without leaving the tool's interface!

And this article is just a glimpse of the software's innumerable possibilities: other features also let you manage your ads, detect your brand's fan ambassadors, the relevance of the monitoring function, filters, and more.

appvizer's verdict: a must-have platform for all social network managers in search of productivity.