Create your sales database easily and simply!

A sales database allows you to keep track of all your customers ' sales history, and at the same time you can analyze what data they have in common. Creating your database is essential to build customer loyalty and increase your sales.

To do this, find out what you can achieve with your database and how to set it up in an easy way. So, take paper and pencil, and write down everything we are going to tell you.

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What is a database for sales?

A database is a list of all the data of the contacts who have purchased, follow you on your social networks or have been interested in your products or services. This data relationship will have many benefits, since it allows you to analyze what purchases they make, what type of payment they use, what time of the year they make them, if there are more or less online sales, etc.

Usefulness of a database

Your database will allow you to:

1. Create a closer relationship with your customers, being able to contact them, offer them deals, know what they want, etc.
2. Not having the need to ask for all their data every time they make a purchase.
3. Know which marketing campaign makes the most sense for you to use.
4. Offer your customers personalized promotions based on their tastes and/or purchases.
5. Recover those customers who bought once and never bought again. This is done through direct marketing techniques, promotions, etc.
6. Define your potential customer more easily.

Is it legal to buy databases?

The answer is yes. Marketing agencies and other companies can sell the databases they have collected with information about certain customers. This can be done as long as it is stated that permission is given to "sell or transfer your data to third party companies".

What is the problem? These databases do not include data about your company or your current or potential customers. Much of the data you have paid for, may not have any value but generic information.

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How to create a database?

1. Data it should contain

First, you have to think about what information to include. Here we show you the essential data:

• Gender you identify with.
• Age.
• Address.
• Purchases made.
• Payment method.
• Contact information.

It is also interesting that you collect other information such as

• Daily needs.
• Possibility that your product or service will help them.
• Means by which they are informed about products or services.

2. Where to look for information

Information can be collected with thousands of techniques. Here we recommend the most important and easiest to perform:

• General surveys to your ideal customers.
• Information collected during the purchasing process.
• E-mail marketing campaigns in which you send e-mails with specific information asking for more information.
• Possibility of creating a section on the website, as partners, where they can register.
• Social networks.
• Offers or sweepstakes that require certain information to participate.
• Information obtained from Google such as visits, type of user, geographic location, etc.

3. Use a CRM

Beyond an Excel database, a CRM (Customer Relationship Management) can help you a lot. Why? It allows you to mobilize and search for information directly from your customers. A CRM is a customer relationship manager that allows you to record all the information that interests you.