6 good reasons to create a mobile application

In the age of "mobile first", many companies are starting to create mobile applications, but at what cost? Before taking the plunge, it's essential to respect best practices in desktop publishing and dematerialization.

Based on your brand's needs, the creation of a mobile application is determined by the end user. So to create or not to create your own mobile application? Here are six successful examples of corporate mobile apps to convince you to create your own. Get inspired by success!

1° Expand your business

For the deployment of a franchised brand, the development of mobile applications can enable remote management of the franchise operating manual or DIP (Document d'Information Précontractuel).

This is the case for Compagnie du lit, which has chosen to create a mobile application to facilitate the roll-out of its business. Equipped with this application, head office teams can monitor the proper application of the concept and the execution of routine procedures remotely.

Store teams are coached according to their level, guided step-by-step in their day-to-day activities, and report any questions or needs to the network management teams. The mobile application also enables customer feedback.

Our company is now equipped with a modern, intuitive and mobile tool to facilitate its digitalization and support its development.

D.Guillaume, COO (Chief Operating Officer) de la Compagnie du lit

2° Improve customer service quality monitoring

Some mobile applications make customer relations more fluid. The EFICIUM group decided to create a mobile application to digitize its customer-supplier liaison book, in order to provide an agile, highly responsive service to its customers, and win new tenders with this complementary service.

With its mobile application, the EFICIUM group instantly checks and measures customer satisfaction, thanks to real-time service ratings. Customers can report anomalies for treatment, or consult catalogs and new service offers directly on the mobile application, and order new services in real time, even when on the move.

3° Maintain and develop your customer relations

The creation of a mobile application makes it possible to develop brand retention. To reach new members and build loyalty, the Garance group has developed new mobile services with personalized content.

We have finally found the solution to reach all our members, and to co-construct with them to continue to improve and innovate.

V. Chauliat, directeur opérationnel Marketing du groupe Garance

The mobile application offers customers personalized services: the tracking option integrated into the application enables the Garance group to identify their expectations and tailor its offer to them.

The result: an enhanced user experience and communication tailored to each individual.

4° Make the most of your working time

A mobile application increases agility and performance. Servier Laboratories, France's leading independent pharmaceutical group, supports its employees in adopting new technological solutions.

In this way, they significantly improve their performance, by identifying the difficulties encountered by each employee and responding to them instantly and individually via the mobile application.

The application format of this mobile companion makes it more accessible and, above all, better adapted to all professional situations, particularly on the move.

5° Train your employees with ease

To recruit, train and support seasonal staff , the FFT (Rolland Garros) chose to create a mobile application with the following objectives: to improve the supervision and training of seconded personnel, to inform them of last-minute changes and to automate the recording of their working hours on the ground.

From integration and information to training and activity monitoring, the mobile application enables better coordination of events, in particular to build loyalty among VIP customers through preferential services.

6° Enhance your reputation and deploy your communications

The SNFPSA (Syndicat Professionnel des Métiers de la Fermeture et de la Protection Solaire) has chosen to create a mobile application to improve the flow of information and communication with its members, and ensure that its mission of supporting the various professions is carried out at all times, right out in the field.

Thanks to the mobile application and its adapted content, professionals can, for example, check their knowledge of safety rules with mobile quizzes.

This playful device is an educational way of ensuring that regulations and standards evolve and are applied.

The different types of mobile applications

Developing a mobile application can be a complex process for many entrepreneurs unfamiliar with different computer languages. There are three main types of mobile technology.

Native mobile applications

A native application is a mobile application developed specifically for an operating system used by smartphones and tablets (iOS, Android, etc.).

Usable in offline mode, a native application allows you to create a "made-to-measure" application. On the downside, it's one of the most complex solutions in terms of development, and remains the most expensive method of creating a mobile application.

Web applications

The web application or " Web App " is designed entirely for cell phones , and requires less complex development. Although it adapts to different platforms with a single source code, it is not optimized for all mobile screens and cannot be used offline.

Half-native, half-web, make way for the hybrid application

The hybrid is a mix of the two types of application mentioned above. They are developed using standard technologies and run on all smartphones on the market.

Although the cost and time of development are lower, and the technical side simpler, hybrid applications do not allow optimized display on all screens, nor full use in offline mode.

Tips for easy mobile app creation

To create a quality application without coding, there are CMSs (Content Management Systems).

There aren't many CMS dedicated to the creation of mobile applications on the market, and they're often very expensive, with a contribution that doesn't necessarily justify the budget investment.

However, one of the best-performing CMS on the market, the Mobile R2D2 solution, brings its share of satisfaction: used by major French and international groups, the software meets a number of solid criteria...

Customized, high-performance applications

This software combines all the advantages of native applications (including offline mode). It is a multi-application native mobile generator, and adapts to the market's major operating systems, iOS and Android, as well as to Web Responsive Design for the most advanced applications.It can also be used in web Responsive Design for devices equipped with operating systems that are now in the minority, such as WindowsPhone or Blackberry, or even for fixed workstations (PC/Mac).

Simple content creation and management

The system also features a content classification system or EDM, which automatically facilitates content management. The integrated CMS makes it easy to create content and publish it by profile.

Another advantage is that all mobile applications are updated at once.

Automated business processes even without an Internet connection

You can create a multiplicity of dynamic questionnaires and send the data entered by users back to the back office in real time for analysis, to automate certain mobile business processes or generate dashboards.

The great advantage is that these functionalities are still accessible even when the Internet connection is down. And that totally changes your users' experience.

A powerful audience measurement and tracking tool

Mobile R2D2 benefits from total usage tracking , giving you a clear picture of the application's users: who, what, where, when, how many times, for how long, from which device, etc. This is essential for improving your services.

This is essential for improving services and anticipating user needs.

R2D2 Mobile software is one of the most effective solutions for creating a high-quality, personalized mobile application without the need for coding.