How to create a blog in WordPress?

By Anaraya Albornoz

Published: April 30, 2025

You know that having a blog is a strategy to generate web content, but you don't know how or where to start . In the last few years, very easy-to-use online tools for blog creation have appeared.

Thanks to these platforms, anyone can create a blog without any technical knowledge.

If you are wondering how to create a blog on WordPress, you are in the right place. We present a series of steps and elements that you must take into account to create a blog that completes your marketing strategy.

See all software Content Management System

How to create a WordPress blog in stages

We start from the fact that companies want to create websites with the fundamental functionalities: publication of articles, contact forms, etc. and that, at the same time, they want to obtain maximum visibility on the web and independence and flexibility when it comes to managing content.

CMS or content management systems such as Wordpress are online solutions that facilitate the creation of blogs and websites in general. In fact, these tools allow you to create and manage from blogs to websites with advanced internal functionalities and avoid having to call on a webmaster for every minor modification.

Creating a blog is not complicated at all, but it must be oriented according to the needs of the business, the commercial objectives, the target audience, etc. Before starting to create a blog, we recommend you to follow the following steps:

1. Preliminary reflection: use and target audience.

You must know both your target audience (habits, needs, age range, geographic and professional situation, interests and behaviors, etc.) and the functionalities you wish to propose (contact form, photo galleries, etc.).

2. Domain names

If you do not yet have a website and the blog is your first foray into the web. Once you have a clear idea of your target audience and your proposal, it's time to think about the technical part.

To begin with, is your business name free? If it is indeed available, don't think twice and acquire it at once. It is best that the domain of your website corresponds to the name of your company. For example, for a real estate agency called: Tu casa en Madrid, the ideal domain would be http://www.tucasaenmadrid.com.

3. Hosting

Once you have chosen the domain, you must think about hosting or web storage (the place where your web data is hosted). The hosting providers are companies that offer the storage service, some examples are: OVH, SiteGround, WebEmpresa. The options are numerous, you must compare and choose the one that best suits the needs of your website.

4. Architecture

A website is like a house: it must be well structured so that the user or potential customer feels comfortable and can navigate easily. In addition, search engines such as Google or Bing also take into account the architecture of a website when positioning it, or not, among the first results.

Each category, page, menu and functionality of your website, as well as the user experience of navigation, must respond to a specific need and a deep reflection. Do not leave anything to chance!

5. WordPress theme and installation

Learning how to install a WordPress theme is not difficult. What is difficult is to choose the right theme according to the needs of the project.

WordPress is one of the most common places to find free and reliable themes and extensions to extend the design and functionality of a WordPress site.

In addition, there are also thousands of free and premium themes available for WordPress users that can be found on Themeforest and OceanWP marketplaces.

Choosing between a free or premium WordPress theme?

Choosing a paid or free theme is always the dilemma. Better to save money and invest time and opt for a free theme or invest some money in a paid theme and reap the benefits.

It really depends on your budget and your technical knowledge, there are a few things to consider before making a final choice.

6. Customize your blog

Personalizing your website helps to meet users' expectations. Today's Internet users are impatient: most of them only spend 3 seconds! to judge your website.

The offer on the web is unlimited and time is short.

You have to think of your website in such a way that in just 3 seconds!

identify your brand,
make sure they can find what they are looking for,
understand how the website works.

Sounds complicated, but not impossible. A personalized site (your logo, your company colors, etc.), a clear and precise message , a "minimalist" and intuitive website and a minimum loading time should be enough to get your prospect's attention and invite them to discover more.

7. Content creation

Content creation is fundamental to start attracting visitors and positioning yourself in search engines. In this sense, the ideal is to create different types of content:

Varying the content of your blog allows you to avoid tiring your readers and to offer additional resources, especially in an era where images and video are of great importance:

computer graphics,
podcasts,
downloadable documents,
online quizzes,
videos,
testimonials and interviews, etc.

8. Think SEO

We have put SEO (Search Engine Optimization) or organic positioning last, but it is not the last step. In fact, the construction of your website must start from an SEO-friendly reflection from the beginning and at each stage:

#1 Target: semantics, keywords, etc.
#2 Domain and Hosting: keywords, localization, hosting, etc.
#3 Architecture: simplified access to important pages for Google Robots, etc.
#4 Performance: images, functionalities, plugins, extensions, etc.
#5 Image: the time spent on your website is also analyzed by Google, if the bounce rate (users who leave your website immediately or without going deeper in the navigation) is important, the search engine could consider that the information you offer is not interesting for the user and, consequently, penalize the website with the loss of positions.

9. Performance

Similarly, each element within your website must meet certain criteria in order to optimize performance. For example:

Image optimization: you should not present just any image, you must choose a specific format, a maximum size and a keyword to name it. This way, the image will not affect the page loading speed and Google (or any other search engine) will understand that this image is important for your website.
Loading speed: this is one of the things that Google will take into account and it depends, above all, on the response time of your server, but also on the size of the images and the correct configuration of the site. For example: plugins that make it difficult to access from cell phones or certain browsers.

The goal is to configure the necessary parameters to speed up the loading time of the website.

How to get the most out of it? Position yourself in Google

SEO or organic positioning consists of optimizing your website for search engines, it is the best way to be on the first page of Google without paying for each visit. A well positioned e-commerce or website is placed among the first positions of the search results in a "natural" way (that is to say, without the word "ad" before the URL of your site) as soon as we enter the keyword in the browser bar.

It's no use having the most complete, intuitive and functional site on the planet if no one can see it. Organic positioning allows you 24/7 visibility on search engines without additional costs (unlike Cost per Click).

Despite being free, this "natural" and constant visibility requires certain actions:

Content quality.

An original, structured, attractive content (images, videos, bulleted lists, etc.), a relevant title, a URL with keywords, a search engine readable description, etc.

Updating the blog

For a website to be attractive to the target audience, Google considers that it should be updated from time to time according to the evolution of your offers and your business or with new content.

Social networks are free means of communication and dissemination (although they can also be paid). The connection between social networks and websites is essential to promote the visibility of the website, disseminate content, access free advertising and create marketing and communication campaigns.

Advantages of using WordPress to create a blog

WordPress simplifies the optimization of content management, improves customer relations and increases turnover.

Nowadays, a blog is essential in an online marketing strategy. Thanks to analytics and the exploitation of all this data, you can understand much better the needs of customers, communicate the values of the company and be available 24/7.