How to make a video teaser in 7 steps? Get started!

Making a teaser video for an event is one of the most widespread and effective marketing methods for arousing the curiosity of your target audience and really launching communication around your project.

Simply create your video teaser by following our 7-step plan, and take advantage of our tips and tricks to make sure it's effective and achieves your objectives!

See all software Content Marketing

The importance of a video teaser

What is a teaser?

A video teaser is a communication element designed to arouse curiosity, attract attention and develop interest around an event, product or service.

The teaser is an integral part of your communication strategy, and can play a decisive role in the success of your event. While several formats are possible (text, audio, video...), video remains the best way to create a powerful and effective teaser. This is because our brains process images faster than text (some 60,000 times faster!). Images are also better and longer remembered.

The challenges of a video teaser

To make a video teaser, you first need to understand the main issues involved:

• Announcing the event: the teaser must generate positive word-of-mouth, create a buzz and generate initial interest among your target audience.
• Getting initial feedback: the power of a teaser, since it's the starting point of your communication strategy, is to give your team valuable feedback, comments and opinions on your event, service or product, even before it's launched. It's a real goldmine, enabling you to modify, correct and improve certain elements.
• Launch your communication campaign and reap the first benefits, even before you've finished preparing your event or created your product.

How to make a video teaser in 7 steps

Now for the practical part! There are no strict rules for creating a teaser. You can use our 7-step plan to make your video teaser.

1. Set your objective

Before you start creating your video teaser, you need to define your objective. This may be different, depending on the nature of what you want to promote. It could be :

• a number of registrations,
• a level of engagement on different social networks,
• or a more general objective of visibility or brand awareness.

If your event is internal to your company, the objective may be linked to improving cohesion between your employees.

2. Describe what you want to promote

The creation of a video teaser is relevant in many cases: a product launch, a festival, a trade show, a seminar... Take the time to describe what you want to promote, the main message of your teaser video. This step may seem simple, but it forces you to focus on what's essential.

3. Identify your target

To make a success of your teaser video, you need to know who you're talking to. The message and style of your teaser video must be consistent with your target audience. Whether it's a young audience, a high-income group, senior citizens, the general public, loyal customers or a niche audience, the tone and style of your teaser video will differ according to your target.

4. Choose your distribution channels

Decide which social networks are most relevant to your target audience. YouTube, Facebook, Twitter, Instagram... each social network has its own audience.

5. Write a script

This is the crucial step in creating your video teaser. It has to grab your target's attention, arouse their curiosity, and above all hold them captive until the end of your teaser video. To help you write your script, there are a few rules to follow:

• Keep your teaser video short: around 20 seconds (maximum 30). Beyond that, your audience's attention will drop drastically.
• Address your target audience directly.
• Use short, direct sentences.
• Avoid using an overly commercial tone: rely instead on a credible promise.
• Your video teaser script should answer the questions "Who? Who? What? Where? When? Why? ". The name of the event, the date and the location must be indicated.
• The content of your script can include key figures, famous artists or guests, but also an overview of your program (highlights).
• The end of the video should leave your target audience wanting to know more, creating a sense of frustration.
• At the end of your video teaser, don't forget to insert your logo, website and social network links. And don't forget your Call-to-Action (like a sign-up link).

6. Edit your teaser video

There are many software and online solutions for editing your teaser video.

In fact, we've compiled our selection of the best video editing software for you in an article!

7. Anticipate your teaser video

Depending on your strategy, the type of event and its importance, a teasing campaign can be spread over several days, or even weeks, sometimes including several teaser videos, as well as a reveal video. Anticipate the latter.

8 tips and tricks for a good teaser video

Maximize the potential of a video teaser with the help of these additional tips and tricks.

• The length of your video should be around 20 seconds (up to a maximum of 30 seconds): yes, we say it all the time, but it's very important!
• The first 3 seconds are crucial: be punchy and choose your first message/visual carefully.
• Pay particular attention to the thumbnail of your teaser video: it must be attractive and make web users want to click.
• You need to capitalize on your audience's emotions and frustration to make your teaser video a success. You can use the cliffhanger technique.

💡 You know, that moment in a series episode when the tension, the emotion, are at their peak, then the scene cuts away and the episode ends.... You want to know what happens next, don't you? That's what a cliffhanger is. The idea is to leave your audience wanting more.

• Be creative and inventive, to encourage sharing of your teaser video. You can also rely on originality and humor, depending on your target audience, your event and the message you want to convey.
• Make it easy to engage your audience by creating a hashtag. You can include it at the end of your video teaser.
• Looking for inspiration? To help you make your teaser video, you can draw on images from previous events or even off-cuts from filming. For example, video teasers for music festivals are often based on images from the previous edition. Another strategy is to rely on the soundtrack, dialogues and subtitles, without actually showing the product, in order to leave room for the imagination.
• Think multi-channel: don't hesitate to broadcast your video teaser on different channels. In addition to social networks, you can broadcast it on your website or in a newsletter.

See all software Content Marketing

To sum up

Making a video teaser is a highly effective way of launching your event, attracting the curiosity of your target audience and generating commitment.

For your video to be successful, you need to prepare your teaser strategy (objective, target, main message, distribution channels), write a script following certain rules, before actually editing your video and distributing it according to your plan.

Studio time!