How Rich SMS strengthens customer relations

With the explosion in mobile usage, Rich Sms has become an essential part of the customer relationship between a brand and its prospects and customers. One of the essential uses of mobile marketing is to rely on a messaging platform.

It is essential to a mobile strategy, offering a global vision of messaging while focusing entirely on campaign optimization. It is an integral part of the marketing actions carried out in digital communications.

SUMMARY

What is a mobile messaging platform?

• More than an sms, an html page
• RichSMS features
• Anti-spam with stop sms
• A 4-point need for ease of use
  • Looking for an intuitive platform
  • A good customer experience
  • Integration with database management tools
  • Management of several campaigns in parallel

Notification on mobile, the arm of CRM management

• The framework for mobile actions
• 3 things you need to know to manage push notifications
  • Mobile application push notifications
  • The uniqueness of notifications via e-commerce mobile applications
  • Integrating conversational tools

What does a mobile messaging platform offer?

• The basics of mobile marketing, consumer equipment
• Meeting companies' communication needs
• Being present where consumers are
• Adaptability and agility for mobile actions
• Performance and quality of your digital communication
  • A must for customer satisfaction
  • Personalizing your campaigns

RichSms examples

• Here are a few examples of how rich messages can be used
• Rich SMS for loyalty programs
• Example of Rich SMS to stimulate online sales
• Example of Rich SMS to generate in-store traffic

See all software Mobile Marketing

What is a mobile messaging platform?

A mobile messaging platform enables you to create, send and analyze mobile campaigns independently. It enables CRM teams to manage their campaigns and retrieve campaign-related data in real time.

More than an sms, an html page

A Rich SMS is an SMS message containing a hypertext link, inviting the targeted mobile user to join a hyper-personalized web page where an offer is proposed.

With the use of a mobile messaging platform, it's easy for brands to create their own html pages incorporating their graphic charter and offers, without necessarily having any knowledge of computer coding.

RichSMS features

RichSMS overcomes the 160-character limit for simple SMS messages. The information is integrated into the enriched html page, so that only the most relevant terms are included in the message text.

The aim is to encourage users to click on the link. RichSMS also makes it possible to track all actions carried out on the html page, and thus to retrieve statistics relevant to the management of marketing campaigns: deliverability, interaction, reactivity, ....

Mobile campaign management platforms also enable marketing teams to carry out A/B tests, feed databases, automate campaigns...

Anti Spam with stop sms

Stop SMS should be included in every promotional campaign, enabling users to unsubscribe from messages they receive.

For brands, the unsubscribe rate enables them to measure the interest of their base in the messages they send, and to avoid over-selling to their customers.

A mobile campaign management platform can manage unsubscribes, enabling brands to maintain qualified subscriber lists.

A need for simplicity of use in 4 points

1. Looking for an intuitive platform

Complexity is the bane of every campaign manager's existence. Rapid appropriation of web tools is crucial if they are to focus on the essentials.

2. A good customer experience

From the point of view of the customer who receives messages, the user experience must be effective.

Respect for communication codes, clear proposals and simplified unsubscribing are all criteria that will commit them to maintaining their relationship with the brand over the long term.

3. Integration with database management tools

For any digital strategy, segmentation is a basic requirement for successful sales actions.

Integrating your mobile messaging platform with your CRM tool makes it easy to exchange data between the two tools (segmented databases in one direction, and rich message data in the other).

4. Managing several campaigns in parallel

Every day, CRM managers run numerous campaigns with different objectives. Being able to track all mobile actions in a single place is a real time-saver and enhances the efficiency of their decision-making.

In the world of mobile marketing and its many players, it's not always easy to find an all-in-one solution...

In a nutshell.

Mobile notification, the arm of CRM management

Corporate CRM departments have databases built around their sales funnels.

All they needed was a mobile marketing messaging solution to optimize their strategy.

The framework for mobile actions

The interaction desired by companies takes place via different mobile channels: push notifications, SMS and push Messenger. Push notifications are alerts that inform mobile users that a message has been sent to them via an application on their phone.

Widely used in e-mail messaging applications, push notifications are now being used more and more in news, social networking and e-commerce applications.

3 things you need to know to manage push notifications

Beyond generic uses, marketers use them to push marketing messages to their lists of subscribers and prospects.

1. Mobile application push notifications

To receive a push notification from a brand, a user must first have installed the brand's mobile application on their smartphone.

Another condition is that the user must give permission to the application to receive push alerts.

2. The uniqueness of notifications via e-commerce mobile applications

Users of e-commerce mobile applications have integrated the sales tunnel proposed by social media managers.

They belong to the loyal community of consumers, and are therefore more receptive to the proposals made to them.

Enriched messages are therefore more effective with them.

3. Integration of conversational tools

Chatbots are becoming a solution for managing customer relations in many ways. Among other things, they can be used to develop the use of push Messenger. The Facebook bot is one of the most effective examples.

What does a mobile messaging platform offer?

It's a crucial tool for implementing and managing any enriched mobile messaging strategy:

• It gives you access to all dedicated mobile channels (sms, push notifications, instant messaging applications, etc.),
• It lets you analyze all your campaign returns in real time,
• maximize your return on investment and optimize your budgets.

myElefant is the leading platform for rich messaging (SMS/RichSMS, Push/RichPush, Facebook Messenger Push, Conversational Bot).

It offers up-to-the-minute technology, enabling CRM teams to devote 100% of their time to the launch and management of their mobile campaigns.

In addition to its high-performance platform, myElefant offers expertise in mobile technology and support in implementing mobile strategies.

The basics of mobile marketing, consumer equipment

Over the years, cell phones have become an integral part of consumer habits.

60% of French households are equipped with a smartphone.
Mobile Internet is present in 70.8% of their uses.

Source: Marketing Mobile Association France (2016)

Another study reveals that 40% of the population owns a touchscreen tablet (ARCEP June 2016) 2017 will be the year when time spent on the internet will overtake that spent watching TV.

These figures are implacable for all CRM departments. Their digital strategy must be adapted to mobile terminals.

Meeting corporate communication needs

Mobile marketing teams need to be able to set up campaigns quickly.

Integrating brand branding elements, personalizing the user experience, customer relationship management, A/B and campaign follow-up testing are all part of the foundation of any mobile marketing campaign.

Be present where consumers are

This is one of the major trends of the moment. Integrated into an instant messaging interface (such as Facebook Messenger), rich messaging has become a matter of course.

Facebook is the #1 social network in France. With 31 million active subscribers, it is France's favorite social network.

For companies wishing to converse with social media subscribers, than to do so through their mobile messaging platform.

Open since June 2016, the Facebook Messenger API enables the reception of enriched messages directly on Facebook's Messenger application.

Adaptability and agility for mobile actions

This is a real plus for an sms marketing campaign management platform.

Not only does it make you efficient on mobile terminals, it also adapts to all customer relations objectives :

• Loyalty,
• Online sales,
• Drive to store,
• Scratch card games,
• Information,
• Promotion,
• etc.

Performance and quality for your digital communication

With an open rate of 95% and a recall rate of 60%, SMS beats all other media, such as print or emailing.

What's more, 80% of people who receive a commercial SMS say they are interested in its content. (Sources Médiamétrie/ MMAF and Mailmetrics).

It is essential to integrate the mobile channel into marketing strategies and to rethink customer relations with an omni-channel strategy.

Another strong point of the Rich Message is its almost instantaneous deliverability.

A must for your customer satisfaction

By integrating a conversational Chatbot into your CRM, you can optimize your customers' satisfaction by meeting their expectations in record time:

• Order tracking,
• Invoice recap,
• Satisfaction surveys,
• etc.

Personalizing your campaigns

This is a basic one. Not only is it possible to personalize your mailings, but your subscribers will appreciate it too.

See all software Mobile Marketing

Examples of RichSms

The myElefant solution is a central point for managing and energizing mobile campaigns.

Here are just a few examples of how rich messages can be used:

• Online sales;
• Promotion of loyalty programs;
• A sponsorship offer;
• Drive to store and geolocation;
• Interaction and forms;
• Online sales ;
• Consumer birthdays ;
• Gamification;
• Personalization of sms following the conversion funnel;
• Customer relationship management with a conversational bot.

Example of Rich SMS to animate a loyalty program:

Rich SMS to boost online sales:

Example of Rich SMS to generate in-store traffic: