Discover how to set up a social media marketing plan in 8 steps
A good social media marketing strategy will help you reach your potential customers more directly. This type of online marketing is based on offering content designed for social platforms in order to improve your engagement and drive more users to your website or online store.
In this article, you will discover how to carry out a social media marketing plan in eight easy steps and the main advantage of doing it, read on and find out!
Social media marketing strategy, what does it consist of?
A social media marketing strategy is, as its name suggests, the plan established to offer quality content in different social tools such as facebook or twitter.
This will allow you to have a better relationship with users, build your brand, increase web traffic and have a better positioning in search engines.
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How to create a social media marketing campaign?
1. Establish the objectives of your campaign
This action is essential for any social media plan and, especially, when we talk about digital marketing. You have to visualize where you want to go, what figures you want to increase, how you can do it, etc.
2. Perform a segmentation of your users: buyer persona and target customer.
To be clear about the most appropriate strategy to follow, you have to know what are the common characteristics of your customers. To do this, we recommend that you define
- Buyer person: This is a fictitious profile built through interviews with potential buyers.
- Target customer: This is a profile created from the segment of customers most interested in buying your product or service.
With these two pieces of information, you can find out what your customer is looking for and how you can approach them more directly through a social media strategy.
3. Define your competitor analysis
Before you start working on social media content or information, you have to analyze your most direct competition. Thanks to this, you will be able to keep in mind what the companies around you are doing.
Once you have carried out these analyses of your consumers and competitors, you will have the necessary data to start planning your actions. Remember that they must always be aligned with the objectives you set at the beginning.
4. Establish the content for the different formats
From here, you have to decide which social platforms you want to use in your social media strategy. Depending on your marketing actions, it will be more appropriate to use one platform or another.
Once you have decided on your tool and type of content, a good practice is to have your content scheduled. This way, even if changes are made, you will always have a clear idea of what to publish.
5. Perform tests to optimize the content
Once the content has been written and published, it is a good idea to carry out different tests to measure the results of the content. Find out if the audience responds well to the actions. If so, you can start your campaign and, if not, rethink your strategy.
6. Analyze your campaign statistics
Social media platforms include tools to see how your campaign is performing, such as Facebook Analytics. You should also compare the performance of the marketing strategy with the achievement of your objectives.
Although a social media marketing strategy gets a lot of engagement, if it doesn't achieve sales results, it doesn't make much sense.
7. Multi-platform promotion
All the actions included in your social media marketing strategy should not be designed for a single tool. The approach you take to your campaign must contemplate at least two platforms. This will ensure that you don't get stuck in one segment of your consumers.
8. Perform an audit of your social networks
When we have already launched our entire campaign, it is very likely that the results do not correspond to what you expected. One platform may be performing better than another, while the one you were expecting better figures on may not be giving them.
In that case, you should perform an audit of your social networks to check if they are attracting the audience you are looking for and if you have a strong community to support your strategy. If not, you should consider reformulating its operation.
Benefits of an optimal social media marketing strategy
Establishing your marketing strategy through social networks brings with it several advantages to take into account:
- It attracts in an organic way many users to our websites. By receiving information directly from the social network, it is much easier for them to click than, for example, if they find it in a search engine.
- This arrival to the website through social networks also results in a better SEO positioning of the same.
- The social media marketing strategy will help you to have a better idea of our brand. Logos, corporate colors... all the graphic help to achieve coherence between our platforms and website.
- If your social networks manage to attract more audience it will translate into more potential customers. Thus, we will have a high ROI of our strategy.
- Social networks also serve as a direct contact with our target audience, allowing a much more fluid communication.
Now you know how to start your social media marketing strategy and what benefits it can bring you. So, do not hesitate and start putting it into practice with these tools we offer you!
Article translated from Spanish