[VIDEO] E-commerce: Claire Jenvrin's data analytics best practices

Who is Claire Jenvrin, CEO of Germinal?

At just 28 years of age, Claire Jenvrin already has an impressive entrepreneurial track record, having launched 2 e-commerce businesses. 😎 The 1st, she set up when she left school. The 2nd, in parallel with her first year at Germinal as e-commerce manager.

Today, after just 1? years in this position, Claire takes over from Grégoire Gambatto and the reins of this company, which is followed by a large online community!

Recently acquired by Spaag, the new duo aims to address all the growth issues facing a #GrowthHacking company. 💪

🎙 Interview with this e-commerce whiz

On the program, Claire talks e-commerce (of course) and the contribution of Data Analytics to optimizing your sales.

00:00 👉 Intro

01:40 👉 Which KPIs to monitor to act on retention and improve your offer and/or purchase path.

04:27 👉 Many e-tailers only use Google Analytics. What do you think? Is it enough to gather quality data?

06:02 👉 We sometimes have certainties about our ideal buying journey. But what's the reality?

07:07 👉 Any last words of advice?