AudiencePlus is a content experience platform tailored for B2B brands seeking to enhance their content marketing strategies. It enables marketing teams to publish, distribute, and analyze content effectively, fostering audience engagement and driving demand. Designed for marketing professionals in mid to large-sized enterprises across various industries, AudiencePlus offers features that streamline content operations and provide actionable insights.

What are the main features of AudiencePlus?

Publish: Launch multimedia brand publications

AudiencePlus allows marketing teams to create and manage multimedia brand publications with ease. This feature supports various content formats, enabling brands to showcase their narratives effectively. Integrated distribution capabilities ensure that content reaches targeted audiences promptly.

Key functionalities:

• Multimedia content support: Publish articles, videos, podcasts, and more within a unified platform.

• Integrated distribution: Automatically share content with specified audience segments upon publication.

Distribute: Automated content redistribution

The Distribute feature automates the process of redistributing existing content to audiences based on their interests and engagement history. This ensures that valuable content remains visible and continues to engage relevant audiences over time.

Key functionalities:

• Smart redistribution: Recycle top-performing content to audiences aligned with their preferences and past interactions.

• Audience insights: Gain detailed engagement data at both individual and account levels to inform future content strategies.

Convert: Drive subscriptions and demand

AudiencePlus facilitates the conversion of audience engagement into tangible business outcomes by encouraging subscriptions and generating demand through content. The platform provides analytics to measure content impact on revenue, aiding in strategic decision-making.

Key functionalities:

• Subscriber growth: Implement tools to convert casual readers into subscribers, building a loyal audience base.

• Revenue analytics: Access insights that connect content engagement metrics to revenue generation.

Modern analytics: Data-driven content strategy

Leveraging first-party audience data, AudiencePlus offers analytics that remove the guesswork from content creation and distribution. These insights help identify which content to produce, optimal distribution channels, and timing for customer engagement.

Key functionalities:

• First-party data utilization: Ensure accurate and de-anonymized audience data collection without adding friction to user interactions.

• AI-powered recommendations: Receive content suggestions based on target audience behaviors, historical performance, and engagement data.

Why choose AudiencePlus?

• Enhanced content reach: Automatically distribute and redistribute content to targeted groups, ensuring maximum visibility and prolonged engagement.

• Data-driven insights: Utilize comprehensive analytics powered by first-party data to inform content strategies and measure impact on revenue.

• Audience growth: Implement tools designed to convert audience interactions into subscriptions, fostering a dedicated and growing audience base.

• Integrated multimedia support: Manage various content formats within a single platform, streamlining content operations and presentation.

• Strategic content redistribution: Keep valuable content in circulation by automatically redistributing it to engaged audience segments based on their interests and past interactions.

By integrating these features, AudiencePlus positions itself as a comprehensive solution for B2B brands aiming to elevate their content marketing efforts and build meaningful relationships with their audiences.