Zoho Marketing Automation : Multichannel marketing automation software

Zoho Marketing Automation helps businesses orchestrate personalized marketing campaigns for their audiences across their preferred channels. The platform supports multichannel marketing with channels such as Emails, SMS, Web, Social Media, and even offline channels such as Print, Tv Ads and Events.

The software offers tools to capture high quality leads, nurture them across channels and qualify them effortlessly. Marketers can measure the activity of their audience and can analyze the effectiveness of each campaign executed. It helps generate reports with channel attribution to monitor the metrics to achieve business goals.