OMTD: the engine of industry success, turning to collaborative CRM
In this interview, Ludovic Mahieu, Director of OMTD, explains why he chose Simple CRM. Discover this management software through this customer testimonial.
How do you make your mark in the world of industrial motors in just 3 years? That's the question the OMTD team asked itself when the company was founded. The answer was simple: through perfect management of human and material resources, guaranteeing a precise return on investment on every assignment. The next question was how to implement this strategy: here's the story of our success.
From startup to benchmark in the industrial motor sector
Founded in 2016, OMTD provides its technicians and experts to best meet the demands of customers such as EDF, SNCF, and OVH.
OMTD works in partnership with major diesel engine manufacturers and can therefore carry out the installation and maintenance of complex installations.
From locomotive repairs to nuclear power plant generators and tanker propulsion, OMTD has become the key contact in France and Belgium for the complex needs of major industries.
What were OMTD's needs when you set out to find a management solution?
Ludovic Mahieu, OMTD Director:
Quite simply, we were looking to square the circle.
We wanted a software application that would enable us to detect customer requests and needs, enhance their value, and manage sales follow-up which, by the very nature of our business, can often be complex.
We needed to manage invoicing, suppliers and purchasing. We also needed to manage on-site implementations, all with ongoing ROI analysis, so that we could transmit our financial statements in real time to the investors who had backed our company.
We needed precision and traceability, so that we could offer our customers a perfect service.
How did you choose your solution?
Ludovic Mahieu:
We opted for an approach combining management engineering, production engineering and the needs of users in the field.
Our starting point was the knowledge we had acquired during our university and professional careers, which we combined with specialist literature. As luck would have it, one of these was a management book written by Brice Cornet, CEO of Simple CRM.
Simple CRM thus entered our list of potential solutions. This list was made up of the big names in the market. Each solution was thoroughly tested, and in the end, we decided on Simple CRM.
And why did you choose Simple CRM in the end?
Ludovic Mahieu:
Simple CRM had a similar philosophy to ours: building, centralizing, consulting and systematizing processes, without becoming a gas factory.
So, after studying the competing products, it seemed obvious to us that the optimum partner for OMTD was Simple CRM, because the product really does offer some very specific features.
For example?
Ludovic Mahieu:
For me, the key to a company's success is procedural framing and communication between people, and in a way the need for these people to enjoy the gift of ubiquity.
If you're constantly having to ask your colleagues where you are on site X or Y, or if you have to phone 4 or 5 people to check whether a member of staff has completed task Z, you're not doing very well.
Thanks to Simple CRM, we've been able to set up a perfect model of our activity in "Projects". This enables our staff to automatically follow established patterns of operation, even if they are new to the company.
Secondly, the price of the software is commendable. If you want to achieve the same level of efficiency with a competitor's product, you'll need to set aside a much higher budget than that offered by Simple CRM.
How was integration with your existing systems? Did Simple CRM adapt to your way of working?
Ludovic Mahieu:
We're perhaps in a special situation in that, right from the start of our business, we architected our organization around Simple CRM. Of course, prior to implementation, we were using conventional production tools.
Integration went smoothly, thanks to Simple CRM's flexibility. In fact, the software allows easy, native interfacing with conventional company software such as office suites, e-mail clients, telephony and storage servers.
In terms of adapting to the way we work, many of our employees work in environments where connection is difficult, if not impossible. Simple CRM's native tools have modules that enable us to work offline, which has enabled us to adapt perfectly to our professional environments.
What do you see as the software's strengths and weaknesses?
Ludovic Mahieu :
The strongest point is the unbeatable quality/price ratio. The support team is highly responsive, and a real pleasure to work with. Easy integration of company processes. Finally, I'd like to mention the real-time activity audit and easy management of objectives.
As for the weak points, the mobile interface. The good news is that it looks like a new mobile app, working in offline mode will be available in spring 2019.
After that, there are little details that we'd like to see more tailored. It's possible to tailor them if we go for specific development, but at the moment we don't want to go in that direction.
Why would you recommend Simple CRM to other managers?
Ludovic Mahieu:
At the risk of repeating myself, I'll mention 3 points: the quality/price ratio, the quality of support and the managerial resources Simple CRM offers, which enable you to manage your organization in depth and systematize or even automate it.
Sponsored article. Expert contributors are authors independent of the appvizer editorial team. Their comments and positions are their own.
Article translated from French