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The benefits of geolocation for your CRM

Software • May 7, 2025

The benefits of geolocation for your CRM

Geolocation has revolutionized CRM. This has led to changes in operations and analysis, affecting both sales and marketing.

Creating a CRM with Access: what you need to know

Software • May 7, 2025

Creating a CRM with Access: what you need to know

Microsoft Access offers almost infinite possibilities. However, it's not always a good idea to start with this solution. Read the following advice carefully.

Relationship strategy: a winning bet for both company and customer

Tip • May 7, 2025

Relationship strategy: a winning bet for both company and customer

What is relationship strategy, closely linked to relationship marketing? Discover its advantages, as well as the method and tools for implementing it.

3 levers to boost the performance of your sales team

Word from the expert • May 7, 2025

3 levers to boost the performance of your sales team

Digitizing your processes, automating your sales management and using sales intelligence tools, discover three essential levers to boost the performance of your sales team.

What is a CRM database?

Definition • May 6, 2025

What is a CRM database?

A CRM database records every customer interaction in a central area: What advantages does a CRM database offer? What does it contain? What requirements does it need to fulfill?