Customer relationship management

Definition • November 12, 2024

Why use CRM software?

Customer Relationship Management (CRM) software centralizes all your exchanges with prospects and customers.

Definition • November 12, 2024

The future of the RCMP

Tomorrow, Customer Relationship Management or CRM will be at the heart of a company's marketing strategy. More than a sales act, it's a personalized experience for the customer.

Tip • November 11, 2024

CRM to improve customer relations and build loyalty

CRM is at the heart of your sales strategy. How can you leverage it to build customer loyalty?

Tip • November 11, 2024

Use the right levers to build customer loyalty

To develop your sales, you need a pool of qualified prospects: your customers. You need to build their loyalty by using the right levers.

Word from the expert • November 11, 2024

[ITW] Decoding customer relations: trends, technologies and opportunities for companies

What opportunities do companies have when it comes to customer relations? Thomas Ciezar, marketing specialist at Zoho, shares his vision for the future and his advice in this interview!

Definition • November 11, 2024

Essential CRM functions

Contact management, sales stage, dashboard...here's a checklist of features for an effective CRM.

Tip • November 11, 2024

Make your customers your brand ambassadors

Traditional advertising has lost its impact. It's consumer opinions that trigger the act of buying. How can you adapt your marketing in this direction?

Tip • November 11, 2024

Social networks to (re-)win over your customers

The advent of social networks has given rise to new consumer habits. Integrating them into your marketing strategy is now essential.

Word from the expert • November 11, 2024

Business management: Excel and Word are a thing of the past - use dedicated, high-performance tools!

Quentin Leymarie, Head of Marketing and Communications at startup Axonaut (CRM + ERP), gives us his take on office suites...

Definition • October 27, 2024

SPIN selling: the essential technique for converting your prospects!

Would you like to optimize your sales pitch and convert prospects into customers more efficiently? Adopt the SPIN selling method!

Tip • October 27, 2024

CRM integration: how marketing automation improves customer relations

Leverage all the advantages of your CRM and marketing software to promote data integration and, ultimately, improve your sales performance.

Word from the expert • October 27, 2024

How to better manage and exploit your customer data with Customer Intelligence

Intelligent management of customer data is at the heart of marketing challenges. Find out how to make the most of customer data, and the tools needed to do so.

Definition • October 27, 2024

Why is customer relationship management essential?

Customers + sales = revenue. If your business depends on the market, this is the most important equation you need to follow every day.

Definition • October 26, 2024

Social selling, a real sales performance lever

Want to optimize your social selling strategy? Discover our 4 essential tips for generating qualified leads!

Tip • October 26, 2024

7 best practices for customer care

Taking good care of your customers is vital to the long-term success of your business. So how do you go about providing effective customer care?