[EXCLUSIVE] Advibe: the new affiliation platform for Web marketing agencies

Good news in the world of affiliation: AdVibe is entering the affiliation platform market with an offer specially designed for professionals in the field (web and marketing agencies). A major breakthrough for the affiliation market: in the midst of a growth revival, it now holds the last missing card to surpass its objectives.
CONTENTS

The challenges facing affiliate marketing in 2017

Affiliation was born at the end of the 1990s, thanks to the champions of the Web, pioneered by Amazon. For 15 years, affiliates recommended products in exchange for a commission paid by advertisers (publishers).
However, competition from Big Data-based advertising campaigns (Google, Criteo, etc.) almost killed the sector if it hadn't rethought itself at the right time. These CPC campaigns offer excellent conversion rates and almost limitless volumes.

Successful affiliation platforms are those that can offer tailor-made solutions that come close to OPS.

Bertrand Fraboulet, patron d'Ecselis France.

Today, the situation is finally quite different: the affiliation market has come back into sharp focus since 2016. The Observatoire de l'e-publicité reported 8% growth in the first half of 2016, signalling a revival in the sector. According to the main players in affiliation, growth in 2017 should be between 10 and 15%. This take-off is being driven by two players: major brands that integrate affiliate campaigns in-house, and modern affiliate platforms that make this integration possible.

Affiliate marketing driven by influencer marketing

Major brands have understood that affiliate marketing is a complementary lever that can be more powerful than ROI campaigns (i.e., guaranteed returns on investment) such as retargeting or SEA.
Affiliation also complements this lever, as it doesn't address the market directly, but through intermediaries: influencers. Influencer marketing consists in soliciting high-profile personalities to sell their products. Media globe trotters are just one example: they build up a community of fans around their adventures. As a result, these followers don't hesitate to buy the products that sponsor their idol.
Social networks have become the new medium for affiliate marketing, thanks to new web stars such as the famous youtubers. But it's not the youtubers who trigger brand fads. In this respect, Instagram is the most popular medium for brands, who don't hesitate to reach out to celebrities with large followings.

[ EXCLUSIVE] A new #Affiliation platform for demanding #Webmarketing agencies Via @appvizer_FR - Click to tweet

AdVibe: the made-to-measure affiliation platform emerges in France

Developing your sales through affiliation is a risk-free and highly effective lever. As a web marketing agency or a brand present on the Web, the challenge is twofold: to integrate an affiliation platform offering a wide range of possibilities, and to distribute your affiliation programs to as many affiliates as possible.
AdVibe, the new French affiliation platform, has been designed with the first point in mind. It is based on 10 years of expertise in affiliation and 2 years of continuous development.
Avibe is an affiliation platform aimed at agencies and advertisers with high demands in terms of functionality, support and capacity to manage high volumes. In addition to managing revenues on a CPM, CPC, CPA (fixed and percentage), CPL and double-click basis, AdVibe lets you adjust commissions by setting tiers and remunerating affiliates by profile type (as with dating sites, for example).

In terms of user-friendliness, the platform is a pleasure to use: fully customizable with your domain (mon-entreprise.com), your colors and your logo, the entire administration is adapted to all screen types (computer, tablet, smartphone). To facilitate integration, AdVibe has opted for XML feeds instead of APIs for both advertisers and affiliates.
Finally, AdVibe offers more advanced services than the competition in terms of price: advertisers are not limited in terms of the number of affiliate programs, advertising visuals or personalization. AdVibe offers a professional SSL certificate as an optional extra.

The tool is ergonomic and adaptable to individual needs. The Advibe team is responsive and attentive to any modifications that need to be made to the tool to make it as effective as possible.

Lindsay Léoté Présidente & CEO de Affil&Co (Patate&co) utilise les services d’Advibe depuis le début avec toujours autant de satisfaction sur les services

Conclusion

There's every reason to believe that affiliate investment growth should accelerate again in 2017 after a very good 2016. Affiliation is complementary to SEA and retargeting advertising campaigns, as it exploits the leverage of influencer marketing unlike Big Data. The challenge for advertisers is therefore to create a community of influencers to relay their campaigns, and to integrate an innovative affiliation platform. With this in mind, AdVibe is a credible solution for demanding advertisers and web marketing agencies alike.