Affiliation made easy with Affilae: interview
Interview with Alexandre Dos Santos, co-founder and CEO of Affilae, to present his SaaS solution. The startup, recently established in Bordeaux, provides the tools and confidence needed to manage affiliate relationships in a market in the throes of revolution. Read all our reviews of affiliation solutions.
What is Affilae and who is it designed for?
The Affilae online solution was developed with the aim of enabling advertisers to acquire transparency and autonomy in tracking their conversions, and more broadly in their traffic acquisition campaigns. To achieve this, we worked on a number of points. Firstly, the business model: we no longer charge commissions, but a monthly subscription fee, enabling us to act as a trusted third party for our advertisers.
Secondly, we have developed direct tracking, enabling us to retrace our advertisers ' conversion tunnels and see precisely which affiliates have contributed to each sale or lead.
Finally, we've combined this with a brand-new intelligent commission-sharing system based on weighting, enabling our advertisers to better distribute the value created between affiliates.
How has Affilae evolved in its 3 years of existence?
We launched Affilae in beta in the summer of 2012. For 6 months, we worked hard to improve the product and our business model, which we wanted to be commission-free so as not to be judge and jury in our customers' business.
200 affiliate programs
Today, 3 years later, we've made great progress. More than 200 customer programs and a marketplace of affiliates, growing day by day to bring our customers more business opportunities.
New features to come
We're constantly on the move! Right now, our technical team is working on revamping our APIs to offer more flexible technical evolutions and, at the same time, more advanced data analysis for our advertisers. This will enable us to provide them with new, relevant data for the analysis of their attributive tracking. We're also working on new personalized reporting tools.
What are the advantages of a solution like Affilae?
With Affilae, we wanted to democratize affiliation by cutting out the intermediary platforms and putting affiliates and advertisers in direct contact. This enables advertisers to develop their network of partner sites and monitor this activity via a single tracking software. This diversifies their traffic sources.
The other point we worked on was the business model. We don't take commissions on sales, and instead offer a monthly subscription with no commitment. This enables us to position ourselves as a trusted third party and to be a source of ideas for our advertisers, without being both judge and jury in their activities.
Is it possible to automate campaign management?
Of course! We've developed a bi-directional API that enables us to offer advertisers automated integrations for conversion validation, new profiles, creation of advertising elements, or even to offer us data for processing with Affilae. The possibilities for automation are numerous.
Article translated from French