Trend 2024: CMOs more selective in their digital investments
[In partnership with Digital CMO]
CMO, are you wondering about digital advertising investment strategies 2023 and 2024? Digital CMO's latest study on these trends has the answer!
53% - that's the proportion of marketing and communications managers in large and medium-sized companies who said they wanted to pay more attention to their digital investments. Read more in this article.
Companies need more digital tools
According to the study, carried out in partnership with We are Com and Plug and Play GE Communication, marketing and communications managers in medium-sized and large companies are clear: they are more careful about their digital investments.
The reasons? To name but the main ones: growing needs for an omnichannel customer journey, ever more data to manage and process, and a customer experience that needs ever more attention. In short: more business needs = more tools = a growing bill! That's why CMOs need to be careful to make the right choices.
A trend confirmed for 2024
There'll be no pause in investment, and no reconsideration of investments.
But can we afford to be selective in an ecosystem dominated by the GAFAs? What are the implications for social networking strategies, with the right tools? And on overall corporate strategy? Answers in the Digital CMO article, which shares the results of the study!
Article translated from French
Maëlys De Santis, Growth Managing Editor, started at Appvizer in 2017 as Copywriter & Content Manager. Her career at Appvizer is distinguished by her in-depth expertise in content strategy and content marketing, as well as SEO optimization. With a Master's degree in Intercultural Communication and Translation from ISIT, Maëlys also studied languages and English at the University of Surrey. She has shared her expertise in publications such as Le Point and Digital CMO. She contributes to the organization of the global SaaS event, B2B Rocks, where she took part in the opening keynote in 2023 and 2024.
An anecdote about Maëlys? She has a (not so) secret passion for fancy socks, Christmas, baking and her cat Gary. 🐈⬛