Web Marketing

Word from the expert Trend 2024: CMOs more selective in their digital investments [Media Partnership] CMOs, are you wondering about digital advertising investment strategies for 2023 and 2024? Digital CMO's latest study on these trends is here to answer them!

Definition 7 irrefutable proof that local marketing is essential to your strategy Get high visibility on Google and boost your business and sales? Local marketing makes it possible!

Tip How can you turn prospects into customers with lead nurturing? Discover how to set up an effective lead nurturing strategy, and our tips and tools for adopting this inbound marketing technique, which focuses on quality rather than quantity!

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Tip • October 24, 2024

Build your digital marketing strategy in 8 steps

Define your digital marketing strategy: 8 steps to promote your brand on the web, generate leads and increase your site's conversion rate.

Tip • January 19, 2021

AARRR Metrics, The 5 Benchmarks for Rapid Growth

Learn about AARRR metrics, also known as Pirate Metrics, a customer lifecycle modeling method, and its application.

Definition • January 19, 2021

Marketing strategy: the key to making a difference

Not to be confused with a marketing plan, which is more operationally oriented, a well thought out marketing strategy allows you to carry out your actions consistently and intelligently.

Tip • January 14, 2021

13 key actions to increase your online visibility

Online visibility means promoting activity through a presence on the web. Follow these 13 key actions to increase your online visibility.

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