Donzat to meet the needs of the fledgling company
Are you a small business owner wondering which software to use? Does the very notion of ERP (Enterprise Resource Planning) make you dizzy? What you're looking for is a basic solution that will enable you to operate simply based on your current needs? It's only natural. But how do you choose between the existing solutions? Find out all our opinions on sales management software.
How do you choose your business software?
Your needs
As a small business, your needs are likely to be small-scale, but very specific. So there's no point in going for software that claims to be complete, when you'll only be using it for limited functions. And it would be a shame to pay for aspects of the solution you don't use.
Pay What You Use
Some sales management solutions, such as Donzat, are aware of these expectations, and offer dedicated packages by isolating their modules. Let's say you're in the process of setting up a new business, and you start by needing to manage your prospects or draw up your first quotes. With Donzat, you can select only the "CRM prospection" application at first, and pay only for it. When the time comes, you can add the "Quotes & Invoices" module to this tool, and the pricing will be upgraded. By only paying for what you need, your company has better control over its costs. What's more, by choosing a modular package, you retain the possibility of upgrading, without having to make any commitment.
Benefits for the software publisher
60% of demand for sales management software is focused on a specific need: to have this or that functionality. The challenge for the publisher is to provide you with what you're looking for when you need it, and then to build up your loyalty so that you'll make your next choice again. As Donzat found out, even the smallest initial need, which doesn't generate much in the way of revenue for the publisher, is a powerful driver of customer acquisition. And it's the maintenance of a relationship with the customer over time that makes it possible to score points and come out on top on the day of a possible comparison with other publishers.
The benefits of modularity for your company
The benefits of compatibility
Your needs are precise: you compare existing offers, and make your market. Let's imagine that you take the CRM prospecting software from one vendor, the quotation software from another, the database software here and the sales management software there. Based on a strict comparison of the advertised prices, the calculation gives you a priori a winner. But let's look at the longer term. Multiplying suppliers can pose a problem of compatibility between solutions, or at least of fluidity. Information from one application won't automatically register in another. The prospect's details in the CRM won't flow directly into the invoicing software the day he becomes a customer. These facilities, possible between modules designed for, or compatible with, each other, are not a matter of detail. From an operational point of view, the inconvenience caused is a deadweight loss that can severely damage a company's productivity.
Smooth handling
Beyond the technical aspect, the adoption of the tools is also important. By continuing with the same service provider for your new needs, you prolong your customer experience in a familiar working environment. For both you and your staff, the learning curve will be rapid, even instantaneous. There's no need to train your teams to use the new tool, as appropriation is intuitive and therefore autonomous. And on a day-to-day basis, the gymnastics involved in switching from one tool to another are much less demanding, since the modularity of the applications ensures seamless continuity.
Looking to the longer term
In the professional world, we tend to keep our personal reflexes to a certain extent. Accustomed to self-service - the typical way of shopping in supermarkets - we shop according to a range of comparison criteria, where price is often the decisive factor. But when it comes to software solutions, there are two criteria to bear in mind:
- long-term practicality: will what you buy today work with your tools tomorrow? Will they be easy to get to grips with?
- fluidity of use: an aspect not to be overlooked. Without it, operations can turn into a gas factory, and repetitive, unproductive tasks can quickly saturate your work capacity.
Comprehensive" ERP software doesn't speak to small businesses and entrepreneurs. It seems either too exhaustive, or too far-reaching. Initially, the needs of a small structure are more isolated. But that doesn't mean you have to close the door. Anticipating possible evolutions will save time later on. Donzat is designed with this in mind. Offering stand-alone modules, it meets the immediate needs of the VSE or entrepreneur, without compromising their ability to evolve in the future.
Article translated from French