Latest articles

SaaS LTV Calculation: How to Measure and Optimize Customer Lifetime Value

Tip • March 21, 2025

SaaS LTV Calculation: How to Measure and Optimize Customer Lifetime Value

7-Step Guide: How to Build a Content Marketing Strategy that Drives Growth to your SaaS?

Tip • March 17, 2025

7-Step Guide: How to Build a Content Marketing Strategy that Drives Growth to your SaaS?

B2B SaaS Lead Generation: The Complete Guide to Getting More Leads

Tip • March 17, 2025

B2B SaaS Lead Generation: The Complete Guide to Getting More Leads

Why does the TRUXT Label help you stand out from the crowd?

Tip • November 15, 2024

Why does the TRUXT Label help you stand out from the crowd?

What makes a SaaS publisher adopt the TRUXT label? Distinction, differentiation and trust indicator...

Software creation: how can you evaluate your design and be more productive?

Definition • November 15, 2024

Software creation: how can you evaluate your design and be more productive?

The evaluation and costing of software design is often the source of lively discussion among software evaluators. Project managers are generally responsible for this activity.

SaaS publishers and the implementation of their partner strategy

Tip • November 14, 2024

SaaS publishers and the implementation of their partner strategy

Over the past few years, PAD (Partners & Alliances Development) has helped more than 30 SaaS publishers in France, from small to large organizations, to structure and manage their sales partner networks. It's this experience that we'd like to share with you.