Data Analytics

Tip • November 5, 2024

Big Data marketing: how to harness the power of your data?

Big Data is revolutionizing modern marketing. How can you harness the full power of data and apply it to your growth strategy? Let's explore the possibilities.

Word from the expert • November 5, 2024

Datalab: small labs give rise to big projects

How can we get human resources and infrastructures to work together more effectively on the central theme of Data? How can we innovate and implement new applications as quickly as possible? This is the purpose of a cross-functional laboratory dedicated to data: the Datalab.

Definition • November 5, 2024

BI, EPM, data analysis: what's the difference?

The choice between Business Intelligence, Analysis and EPM is made all the more difficult by the fact that some software publishers offer solutions integrating EPM, Business Intelligence and Analysis within the same application.

Definition • November 5, 2024

Harness the value of your data with data management

Data management helps companies create value by analyzing and exploiting their data. Best practices, processes, tools: it's all in this article!

Tip • November 5, 2024

40 marketing KPIs: performance indicators to monitor closely

Use our marketing KPI guide to define your performance indicators. Bonus: software to track and analyze your data at the click of a button! (you're welcome)

Tip • May 20, 2020

How To Master Web Analytics and Reporting Tools

Make your web analytics easy to understand with a BI software as a reporting tool. Discover how, why, and which software is the best for your company.