Data Mining

Software BI software: data mining now within everyone's reach Data analysis tools are gradually making their way into the corporate world, because although the interest is not new, software has evolved to become much more accessible. Over and above this trend, today's uses are moving towards data mining. Why and how? Here's how.

Definition What is predictive marketing and how can it be used to anticipate consumer needs? Looking for a simple, effective way to anticipate your customers' needs? Discover our article on predictive marketing, a real performance driver!