4 Best Marketing Analytics Software for 2024

Marketing Analytics : related categories

Our selection of 4 marketing analytics software

TapClicks

Elevate Marketing Analytics and Reporting

4.4

Based on +200 reviews

Free version

Free trial

Free demo

Pricing on request

Streamline your advertising efforts with this software. Get real-time insights, customizable reporting, and automated workflows.

See more details See less details

With this software, you'll have access to a wide range of advertising channels, including social media, search engines, and more. The platform's intuitive interface makes it easy to manage campaigns, while its robust reporting features allow you to analyze performance and make data-driven decisions.

Read our analysis about TapClicks

Learn more

To TapClicks product page

Mapp Intelligence

Customer Insights and Predictive Analytics

Pricing on request

A complete CDP solution that collects and analyzes customer data from multiple sources, providing actionable insights to optimize marketing campaigns and improve customer experience.

See more details See less details

With advanced analytics and reporting capabilities, this software allows businesses to track customer behavior across channels and touchpoints, segment audiences, and personalize communications. Its user-friendly interface and integrations with popular marketing tools make it an ideal choice for businesses of all sizes.

Read our analysis about Mapp Intelligence

Benefits of Mapp Intelligence

Graphical & intuitive Dashboard

Predictive analysis & in-depth segmentation

AI & Web Personalisation

Learn more

To Mapp Intelligence product page

Mayze

Prove the power of your B2B marketing

Paid version from €30.00 /month

Gain insights into your marketing performance with user-friendly analytics, real-time data, and robust reporting tools.

See more details See less details

Mayze empowers businesses by providing in-depth insights into marketing performance. It offers user-friendly analytics, real-time data updates, and robust reporting tools that help track, evaluate, and optimize marketing strategies efficiently.

Read our analysis about Mayze

Benefits of Mayze

real-time marketing dashboard

Marketing performance analysis in just a few clicks

proof of the impact of marketing actions

Learn more

To Mayze product page

Two Minute Reports

Automate reporting for your marketing agency and make every

Paid version from $8.00 /month

Gain actionable insights through real-time dashboards, customizable reports, and seamless data integration for enhanced marketing analytics.

See more details See less details

Two Minute Reports offers powerful marketing analytics with features such as real-time dashboards, customizable reports, and seamless data integration. It simplifies decision-making by providing detailed insights quickly, enabling more effective campaign optimization and resource allocation. With easy setup and robust data visualization, it caters to the need for efficient and comprehensive marketing performance analysis.

Read our analysis about Two Minute Reports

Benefits of Two Minute Reports

Marketing Reporting specialised for marketing agencies

100+ Free pre defined Marketing Templates

Automatic Report Schedules for clients and internal users

Learn more

To Two Minute Reports product page

Marketing Analytics softwares: Q&A

How does a marketing analytics software work?

Marketing analytics software allows marketers to collect and analyze data from various sources to make informed decisions. It uses algorithms and machine learning to identify patterns and trends in customer behavior, sales, and marketing campaigns. This data is then used to optimize marketing strategies and improve ROI.

What features should I look for when looking for marketing analytics software?

When choosing marketing analytics software, look for features such as data visualization, real-time reporting, customizable dashboards, and integration with other marketing tools. The software should also offer advanced analytics capabilities, such as predictive modeling and segmentation, to help you make data-driven decisions.

What are the benefits of marketing analytics for my company?

Marketing analytics can help your company in several ways, including identifying new opportunities for growth, improving customer engagement, and increasing ROI. By collecting and analyzing data, you can gain insights into your target audience, their behavior, and preferences, which can help you optimize your marketing strategies and improve your bottom line.

What are the best marketing analytics software options?

Some of the best marketing analytics software options in the market include Google Analytics, Adobe Analytics, Salesforce Marketing Cloud, and HubSpot Marketing. Each of these software options offers unique features and capabilities, so it's important to evaluate your specific needs before making a decision.

What are the free marketing analytics software alternatives I could try?

Some free marketing analytics software alternatives include Google Analytics, Piwik, and Open Web Analytics. While these options may not offer all the features of paid software, they can still provide valuable insights into your marketing efforts. However, keep in mind that free options may have limitations in terms of data storage and customization.