Sensia revolutionizes marketing by providing precise, AI-driven insights that empower marketers in product marketing and retail intelligence. The platform analyzes data from multiple sources, offering instant analysis on consumer trends, product innovation, competition, and more.

What are the main features of Sensia?

Voice of the Consumer

Sensia helps you understand consumer behavior by analyzing how they use your products, identifying their motivations and barriers, and discovering the language they use to describe your offerings.

• Product usage insights.
• Motivations and barriers to purchase.
• Vocabulary analysis from consumer feedback.

Product Marketing Optimization

Sensia delivers actionable insights to optimize product performance, identifying strengths, weaknesses, and opportunities for improvement based on AI analysis.

• Product strengths and weaknesses analysis.
• Practical recommendations for optimization.
• Innovation opportunities from consumer feedback.

Competitive Benchmarking

Sensia allows you to perform comparative analyses on products or stores within the same brand or against competitors, providing market trend insights for strategic agility.

• Multi-source product comparison.
• Market dynamics and consumer sentiment analysis.
• Agile response to market shifts with updated data.

Specialized AI for Various Industries
Sensia’s AI is tailored for industries like beauty, beverage, healthcare, childcare, pet supplies, and more. It delivers specialized insights to help brands transform their market performance.