How to entice your customers to fill the e-commerce cart?
As an e-commerce expert, your main concern is to entice your customers to finalize their purchase and see fewer abandoned carts.
Attracting more customers, is not the only way to increase your online store's revenue. One of the best ways is to increase the average cart or order value on your e-commerce site.
Appvizer tells you all about it in this article! It answers your questions by explaining how you can optimize your e-Commerce shopping cart.
What is the e-Commerce cart ?
The e-commerce shopping cart is a virtual space on an e-commerce site. It groups all the products selected by a web user, before completing his or her purchases. It is a kind of "virtual shopping cart" in which the Internet user will add all the products that piqued his interest. The Internet user can modify his shopping cart at any time before confirming his choice and proceeding to online payment.
How to optimize the e-commerce shopping cart?
Shopping cart optimization is the absolute best technique to significantly reduce e-commerce cart abandonment.
Simplify check out
Once the user has finished choosing the products he or she is interested in and has filled his or her cart, the steps that follow should be easy, intuitive and quick without complications. Therefore, try to make the steps that follow quick so that the sale is not lost.
Enhance the benefits
In addition to reminding the customer to finalize his purchases, you will also need to convey to him what are the benefits of making that purchase, only by mentioning the benefits ,which should be relevant, will you be able to get him to pull out his wallet and prompt him to click and finalize the purchase.
Using reviews strategically
There is nothing more reassuring than reading your customers' reviews but, of course, they do not come alone. First, send them an e-mail in which you politely ask them to leave a review in which they say what they think of the product. Other customers' reviews function as social proof, so use reviews strategically, including product reviews.
Provide guarantees
It is critical to offer your online customers guarantees, as not having guarantees could be a sticking point for your customers-don't forget to make these guarantees explicit in the check out ("money back guarantee," after-sales service, and product certifications).
Set minimum orders for free delivery
To encourage customers to add more products to their cart, you can offer free delivery if their order exceeds a certain amount. For example, you can offer free delivery for orders over 50 euros. This is a very useful strategy, to increase the average value of orders.
If you decide to offer free delivery with a minimum purchase amount, make this information clearly visible on your online store's website: on the homepage, on product pages, and at checkout.
Propose different payment solutions
Think about offering the possibility of making the purchase using different payment methods, also propose digital payment systems, the use of which is growing rapidly, as customers often believe that they are secure solutions; this way the user can find what they want and complete the purchase smoothly.
Enter installment payment
If the amount of the customer's cart exceeds 100 euros we recommend that you enter the installment payment, this solution can undoubtedly allow you to increase sales, often customers can not for budgetary issues make the payment atonce what leads them to abandon the cart.
Explain to customers how installment payment works: the interest, the date of the second installment, etc.
Give a gift or a gift card for every purchase
Who doesn't love gifts? Offer your customers a discount code if they make a purchase of a minimum amount of 60 euros or offer them a small gift for each purchase they make. This initiative will undoubtedly encourage them to make their purchase.
Cross-selling complementary products
Propose, whenever possible, complementary products to your customers to remind them to finalize the purchase of a particular product or to encourage them to buy. If it doesn't pose a problem for you propose small reductions for cross-selling, this will definitely be a weapon to push them to buy the second product as well. If possible show the benefits of buying the second product as well.
Resort to e-mail marketing to remind customers of abandoned carts
Use e-mail marketing to remind customers to finalize their purchases, one of the best solutions would be to use special marketing software that will automatically send e-mails to the customer who has abandoned the cart.
This e-mail should preferably be sent a few hours after the cart abandonment so that a large number of customers can be grouped together. You can also use e-mail marketing software, in which you can schedule e-mails to be sent to the customer following cart abandonment.
What leads your customers to abandon their shopping cart?
There are several reasons why your customers abandon their carts; in the following section we will put light on some of them.
Extra and unexpected costs
The excessively high cost of shipping is the number one reason that drives customers away, which is why some platforms often offer free shipping to attract customers and push them to finalize their purchase.
Having to create a new account to make a purchase
When a customer enters your platform to make a purchase, he or she is sure to expect fast, efficient service and a good customer experience.
If once he fills the shopping cart and starts the purchase process he has to compulsorily register and create a new account and you also ask him to fill in many sometimes unnecessary and unnecessary fields to finalize the purchase know that he will not finish his purchase.
Compare prices
Often filling the shopping cart is just a way to benchmark and compare product prices among various e-commerce platforms to launch your business or to compare who among competitors offers the lowest price and make the purchase.
Customer does not find secure payment methods
Payment methods in an e-commerce site are essential elements, and in addition to offering different ones, the security of the latter must be at the center so as to reassure the customer and allow him or her to complete the transaction.
Confusing check out
When the conversion phase becomes confusing and the customer does not get to the final stage because of the pop-up windows that appear and the numerous offers, he or she feels annoyed and bored and does not finish the purchase.
Discount coupons are not found to incentivize users to buy
Who doesn't like discounts? It will surely have happened to you too to find a discount and make a purchase despite not having the intention to do so, it is human we are all attracted to offers and discounts.Getting a discount code will undoubtedly entice your customers to purchase.
Buying on the Internet is for most users synonymous with buying cheap.In fact, if you do not regularly offer deals, know that the likelihood of purchase will be very low, as the buyer will surely go to a competing site that offers discounts.
There are no clear return terms
Online customers are often reticent to make purchases, of which they do not know the return terms. To attract more customers, try to make the procedures for making a return very clear.
If you've made it all the way to the bottom, you will surely have taken advantage of all the tips and best practices to entice your customers to finish their purchases and convert mere visitors into customers. What are you waiting for to get to work?
Article translated from Italian