Instagram & e-commerce, a story that can make a difference?
You've definitely heard of it. You probably use it every day, scroll through photos or look at stories. If you don't use it personally, it's very likely that one of your friends has captured a photo with you and posted it (hopefully with your consent, but that's not Appvizer's job). Anyway, let's talk about Instagram, one of the most acclaimed social networks in the last 10 years that manages to bring together at least two generations: Millennials and Gen Z.
Now since you've probably realized the reach of this tool you're wondering how to leverage it for your e-commerce, if you haven't asked yourself take it as advice 😉
Well in this article we will show you the reasons to sell on Instagram, but most importantly how to get to success! #instajob.
Let's do 2 maths: What are the numbers of Instagram?
Instagram in 2021 has about 1.074 billion users.
Seventy percent of these users are young people under the age of 35, however, the age group that uses Instagram the most is users between the ages of 25 and 34.
The number of business accounts on Instagram these is about 200 million, and 87% of these companies use stories to have their new products discovered.
💡Small insight for you: 83% of users discover new products on Instagram, why not yours?
Why is Instagram useful for doing e-commerce?
First, because as we have seen this tool encapsulates 1 billion users, and they are all there in your smartphone.
Another point in favor of this social is the price: Instagram is totally free so why say no to so many people at cost 0?
In addition, if your e-commerce needs to be known, know that by using Instagram you will not only be able to get new customers, but you can reach your audience in a different way and get feedback on your products.
Instagram is an ever-evolving social network, in fact there are new features and new trends each time to post content in a different way.
Also if you want to target an under-25 audience Instagram is the most appropriate channel.
If you use Instagram you will have noticed that most users use it not only to make photo postings to showcase an event or trip, but also to follow celebrities and influencers: So why not take advantage of this e.choose the right person to promote your products? You can certainly make yourself known and gain the trust of customers.
Another important element is that Instagram allows you to get a lot of information about your customers, allowing you to later modify your strategy and adapt it to market needs
You can also combine your activity on Facebook and Instagram and use Instagram Ads to increase your visibility.
To make a long story short we can tell you that Instagram is the ideal solution for those who want to increase their notoriety, give more information to customers about their products, or convert visitors into customers, if this is your goal start the adventure!
How to leverage Instagram to do e-commerce?
To make the best use of Instagram and its features to do e-commerce, you should first choose photos that could attract users.Instagram is the social network that gives a lot of importance to the quality of images.
Images are a very important element for marketing.
If you want to increase your notoriety and promote your Brand the first thing you should do is to create a Corporate account.This way you can enlarge your audience.
In addition, on Instagram you do not need to use photographers to post photos, you can simply using filters and effects beautify the photos.However, do not forget that the photos must be true to the product to maintain a relationship of trust with customers.It is important to beautify the photos but not to give an incorrect view of the product.
Instagram being a mobile app users use it by browsing from smartphones and Tablets and using this platform is the ideal way to reach this type of customers.
Also remember that it is appropriate to publish several posts per week to create a kind of "customer engagement."
Another strategy is to use storytelling that could allow your company to pass a message, or to promote its products.
Instagram is a suitable platform for all types of businesses small or large.
What forms of advertising can be used on Instagram?
Instagram uses the same advertising tools used by Facebook.In fact, you can manage your account from Facebook in the Ad Management part.
To advertise on Instagram there are several formats you can:
- Create stories on Instagram i.e., videos of a duration of 15 seconds that disappear after 24 hours.
- Put a link to your e-commerce site in the bio.
- Insert Videos on your wall.
- Insert carousel and then allow your followers to see several products in one posting.
- Insert with collection that offers the possibility of combining photos and videos in the same publication.
The forms of advertising you choose will depend on your goals and the audience you choose to target.
You can also use Instagram ads to show customers who are already familiar with your company new products in your store.
To advertise well on Instagram you need to check statistics, and choose the posts that will represent your company very carefully. Also, try to be original in what you post by differentiating yourself from others you will succeed in attracting new customers.
How to use Instagram to advertise your e-commerce
First you will need to create your Instagram Business Profile, which is linked to your Facebook business profile and enter all the information about your business such as email, physical address and business description.
You will also be able to use Instagram Advertising and monitor everything you post with Insight, which gives you all the information about your target audience and how they interact.
You will also need to take advantage of images that could attract customers, so play around using filters that could help you improve the quality of your photos and attract a larger audience.
You would also be wise to use hashtags for up to 30 that will help you find users who are already targeted.
You can also mention other brands in your posts that will allow you to acquire new customers.
Resorting to Influencers can be a strategy to get more exposure, be careful, however, not to choose an Influencer solely for his or her number of Followers, but also see if his or her content is suitable for your product.
Instagram is one of the most widely used social networks lately, and as a good manager you should not miss this opportunity take advantage of it to make your brand known and increase brand awareness. However make the right strategic choices, knowing how to exploit it is not an art proper to everyone, remember to value the images and take advantage of the forms of advertising present.If you choose to use Influencers be careful not to rely solely on the number of followers but also on the type of content proposed.
Article translated from Italian