Facebook e-commerce an invincible method to make your brand known
Your company has assigned you the task of doing e-commerce on Facebook, but you want to know more?In this article if you read all the way through you will understand what it means to do e-commerce on Facebook, how Facebook Shop works, and the strategies you could use to increase your customer base, your revenue, and better manage your business.
A few figures about Facebook e-commerce
Facebook is the most used social platform and has 59% of Internet users. In addition, Facebook e-commerce generated $27.2 billion or an average of $10.14 per user. As for businesses on Facebook there are more than 80 million. On average Facebook users spend about 58.5 minutes per day on Facebook and this is very beneficial for those who want to do Facebook e-commerce (source:odero site)
How Facebook Shops works
With Shops you can easily create a digital store. The shop can be a suitable way for your customers to find what they need.Creating a Shop on Facebook is very simple.The storefronts on your Facebook or Instagram profile will be converted into shops.The Facebook team will notify you when your account is activated by sending an email and a text message to let you know that you can start using your account.Businesses or users who also have an Instagram page can create a shared store on both Instagram and Facebook.In addition, new sellers can create a shop in Sales Manager.
New sellers have the option of creating their own shop in Sales Manager.On Facebook shop you can also customize your shop.There are a variety of themes that allow you to organize your products into multiple collections.
The shop can be found on Facebook and Instagram and on all Apple or Android devices.
If you decide to add a new offer, users will be able to find it in the news section, in the Facebook Shop tab, or receive a notification.
Shops guarantees the same presence on all Social whether they are Facebook Instagram or Marketplace if you have a shop with purchase procedure.
How to create Facebook Shop
To create your shop you will need to use the sales manager, which is the platform that allows you to manage your sales and inventory on Facebook and Instagram.
You will also be able to choose how to make sales from the 3 available options:on your business website or using posts.
What is the sales manager and what is its usefulness for Facebook e-commerce?
The sales manager allows you to create and manage yoursales catalogon Facebook and Instagram.
You will be able to use the sales manager to advertise all your items on Facebook and Instagram. You can also choose to set up your store on Facebook and Instagram to benefit from additional elements to manage your store.
You will only be able to choose one catalog to associate with your shop, which you can modify if necessary.
What do you need to do before setting up a shop?
First, you will need to create a business Facebook Page or catalog.If, however, you already have a business Facebook Page or catalog and manage them using a Business Manager account you will need to become an account administrator to ensure that you have permissions to manage the page and catalog.
To increase the visibility of your shop you will also need to have an Instagram Business account, and your Business manager will need to be linked to your Instagram Business account .
What to do in the Facebook Shop creation phase.
First you will have to go to sales manager go to the Create your Shop page and click Next.If you have already started selling in a Facebook partner platform you will be able to create your shop by importing all the products on the site.Then you will have to click on synchronize a partner platform and open the platform link to finish the configuration.You will also have to choose one of the 3 purchasing procedures.
You will then have to choose your company Facebook page or create a new one.Finally you will have to check the shop details, reread and accept the contract with the seller and complete the configuration.
After you have finally created your shop you will be able to: manage your catalog, add products, create a collection, a group of products that you want to make visible in your shop.You will also have the option to customize your shop to your taste.
Facebook Ads and its usefulness for Facebook e-commerce
Facebook Ads is absolutely useful for Facebook e-commerce as it helps you target different customers through targeted advertisements.
You must be wondering what is Facebook Ads? Facebook Ads is paid advertising on Facebook and Instagram.Advertising on Facebook for an e-commerce is not a very easy thing to do. First of all you will have to have a clear strategy to bring customers to your online shop on Facebook.
Through Facebook Analytics you will have to do an analysis to understand precisely what is your target audience and the issues related to the functioning of our advertising and correct them.
You will then be able to set a budget and do retargeting advertising that based on the content viewed by the user offers him an advertisement targeted to his searches.
Facebook Ads strategies for Facebook e-commerce
In order to do e-commerce you must first set yourself goals to choose the best strategy suitable for making very important sales.However, especially when you are at the beginning of the experience, it is not easy to establish the strategy.According to the goals you set yourself you can choose from different strategies.
Dynamic products
This strategy allows you to show customers the products they have previously viewed.This way you can remind them of a particular product and prompt them to buy it.Be careful, however, not to overdo it.
The advantage is that since the Templates are already available you will only have to manually create your ads, inserting only the images, price and product name.
Facebook Pixel
Thanks to the Facebook Pixel you can carefully study what is the behavior of your.
In this way you will be able to create Facebook Ads campaigns. You will have the choice to create different campaigns according to your needs: for those who have left products in the cart, without finalizing the purchase or for those who have already purchased in your store proposing similar products.
Remarketing
Thanks to this strategy you can contact all customers who have previously consulted a product, or filled the cart without proceeding to payment. In order to remind them to make the purchase.
Storytelling
This strategy is very effective especially in social networks and consists of telling a story to sell a product. This can help establish a good relationship with customers or make Facebook users turn into customers.
Cross selling
With this strategy, you can offer products that are complementary to those viewed or purchased by using retargeting to make customers see advertisements they might be interested in.
Lookalike audiences
Facebook Ads helps you find new customers by proposing your products to Facebook users who make similar purchases to those in your shop. Lookalike audiences are easily created from customers' email addresses or phone numbers.
Facebook is one of the most widely used platforms for doing e-commerce, however, you need to find the right strategy to reap your rewards from it as well. As you might have seen creating your profile is very simple and intuitive, but the most important thing is to use a strategy that is consistent with your product. Facebook Ads could also be a way to increase your visibility and target users who might be interested by one of your products.
Article translated from Italian