E-commerce manager : who is he and what is his role in online commerce
E-commerce manager is the one who is responsible for managing online sales,whether the business is present only online, but also for offline activities. An e-commerce manager performs several activities including being able to propose new products and services to the market, also he or she must be able to manage the entire sales process, from the writing of the product sheet and the listing of the product of the online site to the moment of ordering and shipping the product.
What does it mean to manage an e-commerce?
Managing an e-commerce means managing several activities at the same time, but it also means having multidisciplinary knowledge and a lot of experience. Managing an e-commerce involves not only managing sales, but also many other aspects such as organizing logistics and managing the warehouse. Warehouse management is an essential element of running a business whether it is online or offline. The e-commerce manager must first think about whether or not he or she needs a physical warehouse.
What does an e-commerce manager do?
The e-commerce manager is part of the new professions that have emerged with the progress of the digital economy. This profession has grown with the development of e-commerce. His task although it seems simple is very complex as he has to do a thorough analysis of the market and find the right strategy to implement. This profile must have good knowledge in strategic marketing, but also have basic knowledge on SEO techniques. The e-commerce manager must mainly deal with:
- Managing the entire online sales process.
- Finding the right strategy to sell his or her product online.
- Manage product sheets or any online catalogs.
- Analyzing customer information.
The e-commerce manager must constantly stay up to date with changes and news in his or her industry, and another main element is the fact that an e-commerce manager must also be able to adapt to changes in the digital market that is constantly evolving. An e-commerce manager must have digital skills to be able to manage online sales channels and must be able to analyze the competition in order to position himself well in the market. The e-commerce manager needs to collaborate with the SEO manager as the latter is an expert in analytics tools, can analyze different performance indicators of businesses and optimize online store pages to increase their visibility.
How to become an e-commerce manager
University education is very important for an e-commerce manager here are the recommended studies :
- Bachelor's degree in general business and try to find an internship as an e-commerce assistant manager.
- Master's degree in Web marketing in which the student can acquire skills related to the development of the company in the digital world.
- Marketing & Sales course to acquire skills on traditional and online sales techniques.
Once the course is finished, it is appropriate to gain work experience as an e-commerce specialist.
What requirements should an online business manager have?
You must have very high analytical skills to be able to measure sales trends and work on performance indicators. also must have marketing and communication skills. An e-commerce manager must be able to find a strategy to be able to do online marketing campaigns or make the transition from offline to online campaigns. In addition to having knowledge about mobile marketing, social media marketing, and e-mail marketing the e-commerce manager must also be able to coordinate his or her team.
Is it useful to take a graduate course in eCommerce management?
Having an academic background in eCommerce management is essential so that you can use the appropriate strategies and come up with new ideas. Professional experience is important, but combining experience and education is ideal for those who want to develop or create an eCommerce site. Academic training is essential as it allows one to adapt to any e-commerce strategy and to adopt new ones should the need arise. The training needed to perform this position are a master' s degree in digital marketing or a master's degree in new technology management.
What tools and instruments must an e-commerce manager know how to use?
An e-commerce manager must first and foremost be able to use all the tools that are needed in sales management and that allow him to keep an eye on the data and statistics on the e-commerce platform such as: the number of visitors and the number of those who have purchased, the number of products purchased, So that he can understand whether the strategy implemented and the marketing campaigns implemented is succeeding. In addition to analytical tools, it is also essential to know about back-office tools and CRM software. Another important element is customer relationship management. In most companies that do full or partial online sales use a management system to organize sales, an e-commerce manager must know how to use them perfectly.
What is the salary of an eCommerce management specialist?
The highest salary for the role of E-commerce Manager in Italy is €59,396 per year, while the lowest salary for a junior profile in Italy is €33,291 per year. (Source: Glassdoor)
How long does it take to become an expert in professional e-commerce management?
In e-commerce there are always innovations, so in order to continue working in this field, one must always stay up-to-date and take courses. Although it is difficult to become an expert in the field, it is not completely impossible it takes perseverance and you need to be interested and passionate about your work. As for time, there is no definite time, it all depends on one's personal characteristics , one's interest in staying up to date with the latest news and one's experience.
Are there job offers abroad?
That of e-commerce manager remains a position in high demand in Italy, but also abroad especially in countries where online sales are more developed. If we consider Germany, France and the United Kingdom there are many job opportunities in the field of digital business and there are many proposals for the post of e-commerce manager, however, there is to take into consideration the fact that there is a lot of competition for this type of post abroad, as well as in Italy, but being able to get a job in this field is not at all impossible.
Article translated from Italian