\nAppvizer's AI guides you in the use or selection of enterprise SaaS software.","FR":"France (Français)","COM":"United States (English)","UK":"United Kingdom (English)","ES":"España (Español)","DE":"Deutschland (Deutsch)","IT":"Italia (Italiano)","BR":"Brasil (Português)","NAVIGATION.ACTIVITY_AREA":"Business sector","NAVIGATION.ALL_ARTICLES_AND_SOFTWARES":"All software and articles","NAVIGATION.NO_ARTICLE_TO_DISPLAY":"No article available","NAVIGATION.SEE_ALL_ARTICLES":"See all articles","NAVIGATION.NO_SOFTWARE_TO_DISPLAY":"No software available","NAVIGATION.SEE_ALL_SOFTWARES":"See all software","NAVIGATION.BACK":"Back","BREADCRUMB.BASE_URL":"Home","CATEGORY.SIBLING_CATEGORIES":"{name}: other categories to discover","CATEGORY.SOFTWARE_GUIDE":"{name}: our software guides","CATEGORY.SOFTWARE_PRESENTATION.TITLE":"{name}: trending solutions","CATEGORY.LATEST_ARTICLES":"Latest articles","CATEGORY.SELECTION_CATEGORIES.TITLE":"{name}: popular categories","CATEGORY.SELECTION_CATEGORIES.TITLE_MOBILE":"Choose a category","CATEGORY.SELECTION_CATEGORIES.TITLE_DESKTOP":"Other categories","CATEGORY.TOPIC.HOW_TO":"{name}: how to manage from A to Z?","CATEGORY.TOPIC.DEFINITION":"{name}: understanding the basics","CATEGORY.TOPIC.SOFTWARE":"{name}: finding the suitable software","CATEGORY.SELECT_CHILD.TITLE":"{name}: popular categories","CATEGORY.SELECT_CHILD.TITLE_MOBILE":"Choose a category","CATEGORY.SELECT_CHILD.TITLE_DESKTOP":"Other categories","CATEGORY.POPULAR_SOFTWARE_CATEGORY.TITLE":"{name}: popular software directories","CATEGORY.POPULAR_SOFTWARE_CATEGORY.DROPDOWN_LABEL":"Other categories","CATEGORY.LOAD_MORE":"Load more articles","CATEGORY.LOADING":"Loading...","CATEGORY.META.TITLE":"{name} News, Articles, Software Programs, and Business Resources","CATEGORY.META.DESCRIPTION":"All the latest news, software reviews and business guides on {name} right here on Appvizer","CATEGORY.SEE_ALL_SOFTWARE":"See all software","CATEGORY.ASSOCIATE_SOFTWARE_CATEGORY.TITLE":"{name} : related categories","CATEGORY.ASSOCIATE_SOFTWARE_CATEGORY.SEE_MORE":"Show more","CATEGORY.ASSOCIATE_SOFTWARE_CATEGORY.SEE_LESS":"Show less","META.TITLE":"Appvizer | Media and Software Comparison Tool for Professionals","META.DESCRIPTION":"Reinvent your business: Thrive and find the best software program for your business with Appvizer","TRANSPARENCY.LABEL":"Learn more","TRANSPARENCY.TEXT":"Transparency is an essential value for Appvizer. 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Lotame : Advanced Data Management for Marketing Success
Lotame : Advanced Data Management for Marketing Success
4.5
Based on 181 reviews
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
Lotame is a cutting-edge data management software designed to maximize marketing effectiveness. Ideal for marketers and data analysts, it empowers users with robust audience segmentation, cross-device insights, and seamless third-party integrations, setting it apart from traditional solutions.
What are the main features of Lotame?
Advanced Audience Segmentation
Achieve precision in targeting with Lotame's audience segmentation tools. This feature allows you to:
Create dynamic, customizable segments tailored to your specific needs.
Leverage behavioral data to uncover hidden audience insights.
Utilize real-time data to adapt to changing consumer behaviors instantly.
Comprehensive Cross-Device Insights
Gain a 360-degree view of your audience with cross-device insights. Lotame offers:
Unified profiles that connect users across devices and channels.
Accurate measurement of reach and frequency for multi-device campaigns.
Improved customer journeys through consistent cross-channel interactions.
Seamless Third-Party Integrations
Enhance your data ecosystem with Lotame’s third-party integrations. This feature enables:
Easy integration with leading marketing and data platforms.
Access to a broad array of data partners for richer insights.
Simplified data transfer processes that maintain data integrity and consistency.
Streamline your data management with a comprehensive platform. Easily organize, analyze, and activate data to gain valuable insights.
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Makazi's Data Management Platform (DMP) provides a centralized hub for all your data needs. Its intuitive interface allows you to effortlessly manage and segment data, while its powerful analytics tools help you make informed decisions. With Makazi, you can easily activate your data across multiple channels and optimize your marketing efforts.
Create custom forms effortlessly with this powerful form builder software.
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Oracle WebCenter Content's Form Builder allows you to easily design and deploy forms tailored to your business needs. With a drag-and-drop interface, you can add fields, validate data, and create workflows with ease. Plus, the software's integration with other Oracle products ensures seamless data management.
Efficiently manage and analyze your data with powerful tools and customizable dashboards.
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Our DMP software provides a user-friendly interface for managing and organizing your data, with advanced features such as customizable dashboards and real-time analytics. Gain valuable insights into your customers and optimize your marketing strategies with ease.
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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