Latest articles

What are the Different Marketing Communication Channels Your Company Should Use?

Definition • June 4, 2024

What are the Different Marketing Communication Channels Your Company Should Use?

What are the different marketing communication channels and which ones to use for your company? Read this article to find out!

Boom ! Now you’ll know how to ensure email deliverability with 6 simple steps

Definition • February 8, 2023

Boom ! Now you’ll know how to ensure email deliverability with 6 simple steps

Email deliverability refers to the ability of your emails to land in the proper inboxes. It's a metric that marketers use to assess the health of an email campaign. You need relevant and compelling content if you want to stand out from the crowd. These six techniques will assist you in increasing deliverability and avoiding spam filters.

7 tips to identify and improve email churn in your marketing campaign

Definition • November 18, 2022

7 tips to identify and improve email churn in your marketing campaign

The goal of email marketing is to generate new leads and convert them into customers. The email churn rate is the percentage of subscribers who stop reading your emails. Client retention programs can help you avoid or minimize customer attrition. We've compiled a list of our top seven tactics for preventing churn and increasing client retention.

Cleaning your email lists is a must and here are 9 tips to allow you to do it perfectly

Definition • November 17, 2022

Cleaning your email lists is a must and here are 9 tips to allow you to do it perfectly

Cleaning up your email list on a regular basis to remove bounced, unsubscribed, and unengaged addresses improves the effectiveness of your email marketing efforts. Here is a list of potential advantages and disadvantages.

B2C versus B2B? What are the differences and best practices?

Definition • November 16, 2022

B2C versus B2B? What are the differences and best practices?

A discussion of what email marketing is and its best practices, along with a comparison of B2C and B2B email marketing campaigns.

How to send bulk email: 9 tips for sending mass emails

Tip • October 30, 2020

How to send bulk email: 9 tips for sending mass emails

Learn how to send bulk emails with our many tips. Comparison of the best emailing software.