Email Marketing

Tip • November 10, 2024

Which plugin should I use to create a WordPress newsletter?

Tip • October 23, 2024

Improve the deliverability of your e-mails with these 10 best practices

How can you be sure that your prospects and customers are reading your e-mails? Are your e-mail marketing campaigns considered spam? Are your databases well organized? Check the deliverability of your mailings!

Tip • October 23, 2024

KPI emailing: 5 indicators for your marketing campaigns

Evaluate the effectiveness of your marketing campaigns, and take a look at the main emailing KPIs that every marketing manager should be monitoring!

Tip • October 23, 2024

SMTP: how to avoid ending up in spam?

What do you need to know and do about the SMTP server used to send your e-mails to avoid them being considered as spam?

Tip • October 23, 2024

Automated email to save time and spice up your communications

Automated emails are one of the most important and indispensable marketing levers for good communication with your customers. Discover our 10 examples of effective automated emails and the best practices to follow in 2022!

Tip • October 23, 2024

BtoB email campaigns: key figures and best practices

BtoB emailing is an essential part of prospecting and marketing automation: figures, best practices and tools for successful campaigns.

Tip • June 21, 2024

10 Tips to Optimize Your Email Marketing Campaign for Higher Conversion Rates

Let's see how you can simply upgrade your email marketing campaign by optimizing it in just a few steps. The tools we recommand for you are going to prove themselves very valuable to you.

Tip • June 17, 2024

Our Top 9 Bulk Email Best Practices to Take Your Campaigns to The Next Level

We've brought to you 9 of the best bulk emailing practices to ensure your email marketing campaign's success! This will allow you to maximize your click-through rate and boost your conversion rates!

Software • June 12, 2024

Becoming the Best Email Marketers with 9 of the Finest ActiveCampaign Alternatives

Becoming the best email marketers is right at the tip of your fingers with 9 of the finest ActiveCampaign alternatives. Definition, benefits, pros and cons... By the end of this article, you'll be equipped to enhance your campaigns and optimize customer engagement!

Definition • June 4, 2024

What are the Different Marketing Communication Channels Your Company Should Use?

What are the different marketing communication channels and which ones to use for your company? Read this article to find out!

Definition • February 8, 2023

Boom ! Now you’ll know how to ensure email deliverability with 6 simple steps

Email deliverability refers to the ability of your emails to land in the proper inboxes. It's a metric that marketers use to assess the health of an email campaign. You need relevant and compelling content if you want to stand out from the crowd. These six techniques will assist you in increasing deliverability and avoiding spam filters.

Definition • November 18, 2022

7 tips to identify and improve email churn in your marketing campaign

The goal of email marketing is to generate new leads and convert them into customers. The email churn rate is the percentage of subscribers who stop reading your emails. Client retention programs can help you avoid or minimize customer attrition. We've compiled a list of our top seven tactics for preventing churn and increasing client retention.

Definition • November 17, 2022

Cleaning your email lists is a must and here are 9 tips to allow you to do it perfectly

Cleaning up your email list on a regular basis to remove bounced, unsubscribed, and unengaged addresses improves the effectiveness of your email marketing efforts. Here is a list of potential advantages and disadvantages.

Definition • November 16, 2022

B2C versus B2B? What are the differences and best practices?

A discussion of what email marketing is and its best practices, along with a comparison of B2C and B2B email marketing campaigns.