Open Web Analytics is a versatile tool designed for businesses seeking in-depth insights into web user behavior. Tailored for marketers and developers, it features heatmaps, advanced funnel conversion tracking, and comprehensive visitor segmentation, setting it apart from other analytics solutions.

What are the main features of Open Web Analytics?

Comprehensive Heatmaps

Understand user interactions on your web pages with precise and intuitive heatmaps. This feature helps you visualize click patterns and scroll behavior, ensuring optimal content placement to enhance user engagement.

• Visual representation of user clicks
• Scroll tracking to identify content visibility
• Real-time data updates

Funnel Conversion Tracking

Analyze the conversion paths your users take to achieve desired goals. This feature enables you to optimize conversion rates by pinpointing where users drop off in the purchasing or sign-up process.

• Visual breakdown of user journey steps
• Drop-off point identification
• Scenario comparison for different funnels

Visitor Segmentation

Gain a deeper understanding of your audience with advanced segmentation tools. This allows you to target specific groups based on behavior and custom attributes, ensuring personalized marketing strategies.

• Create custom segments based on key metrics
• Real-time population of segments
• Detailed demographic and behavioral data