Clareefai is a testimonial management and social proof platform built specifically for B2B sales and marketing teams. It enables companies to organize and automate reference calls, collect verified customer feedback, and display contextualized testimonials that improve conversion rates. Unlike conventional review platforms, Clareefai adds identity, context, and proof to customer stories, helping prospects make trust-based decisions faster.

It’s designed for software vendors, service providers, and enterprise sales teams who need to establish credibility during long and complex buyer journeys. Clareefai replaces generic reviews and unverified logos with interactive, verified customer advocacy tools tailored for B2B use cases.

What are the key features of Clareefai?

Centralized promoter management

Clareefai provides a structured way to gather and manage satisfied customers—referred to as promoters—who are willing to advocate for your business.

• Organize and segment promoters by product, industry, region, or role

• Measure their availability, engagement, and advocacy readiness

• Avoid overusing the same few customers by rotating advocates automatically

This ensures your reference pool remains active, scalable, and ready to engage with prospects when needed.

AI-powered prospect–promoter matchmaking

Clareefai uses AI to match prospects with the most relevant promoters, based on context such as company size, use case, or pain point.

• Analyze buyer intent and select the best-fit customer reference

• Schedule 1:1 calls between prospects and promoters automatically

• Reduce delays in the sales process by surfacing personalized proof points

This functionality directly addresses the growing demand for peer validation in B2B sales.

Verified customer feedback collection

The platform includes tools to collect structured, validated testimonials from real users across multiple formats.

• Text-based reviews with identity verification

• Video testimonials with automated prompts and templates

• Use case tagging for relevance and discoverability

• Digital signature or consent management for legal compliance

This turns passive customer feedback into legally and ethically usable social proof.

Public display of contextualized testimonials

Collected testimonials can be automatically displayed on websites, landing pages, and sales assets—organized by product line, industry, or buyer persona.

• Smart widgets and embeds for websites

• Categorized and searchable public testimonial libraries

• Proof content that can be filtered by job title, company type, or language

• Dynamic updating as new content is added

It replaces static reviews or logo walls with interactive, up-to-date, and relevant proof.

Prospect reference calls platform

Clareefai enables peer-to-peer conversations between prospects and existing customers through a secure, permission-based system.

• Booked reference calls without back-and-forth scheduling

• Call analytics and outcomes tracking for sales enablement

• Option for anonymous or branded introductions

• Promoter feedback and NPS collection after calls

This allows companies to scale reference calls without burdening their top customers or requiring manual coordination.

Multi-role dashboards and access controls

Each stakeholder has a tailored experience inside Clareefai:

• Sales teams can request testimonials or reference calls in a few clicks

• Marketing teams can manage public proof libraries and analytics

• Promoters have their own dashboard to manage availability and share stories

• Prospects access verified customer experiences to aid in buying decisions

This structure ensures collaboration without confusion or overlapping responsibilities.

Analytics and ROI measurement

Clareefai offers insights into how customer advocacy impacts sales.

• Track conversion rates before and after exposure to testimonials

• Monitor which promoters or testimonial types perform best

• Analyze reference call outcomes and duration

• Integrate proof performance into CRM or sales analytics tools

This supports continuous improvement of advocacy programs and quantifies ROI for social proof efforts.

To summarize

Clareefai transforms passive customer feedback into scalable, verified, and conversion-focused social proof. It helps B2B companies move beyond anonymous reviews and static testimonials by:

• Humanizing social proof with identity-verified and context-rich stories

• Accelerating sales cycles through peer reference calls

• Increasing conversion rates with targeted and relevant testimonials

• Saving time for marketing and sales teams by automating testimonial collection and display

• Maintaining trust and compliance through verified data handling and GDPR alignment

Clareefai is especially valuable for growth-stage SaaS companies, enterprise vendors, and sales-led B2B organizations where trust and proof drive complex buying decisions.