Dear associations, equip yourselves with CRM to serve your cause! [Comparative 2025]

What's the best CRM software for associations? Well, it all depends on the association!

According to INSEE in 2018, France has around 1.3 million active associations. Of these, 75% of associations manage an annual budget of less than 10,000 euros and 1.3% have a budget of over 500,000 euros, accounting for 71.2% of the national budget alone.

The survey also reveals that the associative sector is animated by over 16 million volunteers, but only 170,000 associations are employers - the richest - and share 2.2 million salaried employees.

It's clear, then, that the size and budget of an association - from the small neighborhood sports club to the large public interest organization - have a major influence on its CRM needs.

Here's our selection of CRM solutions for associations of all sizes, for managing donations, contacts and more!

See all software Customer relationship management

TOP 6 best CRM software for your association

Assoconnect

Assoconnect is a CRM solution dedicated to associations, designed to centralize all their management in a single, simple and comprehensive tool. Designed by former association managers, the platform can be adapted to all sizes of organization, from small neighborhood associations to multi-site national federations.

This CRM is more than just a contact database. It can be used to manage all aspects of associative life: membership management, donation campaigns, accounting, website, emails, events, tax receipts... The interface is fluid, the automation advanced, and the regular updates show that we are truly in tune with the needs of the field.

✅ On the pure CRM side, Assoconnect lets you :

• Track every interaction with a member (payment, donation, participation, email...)
• Automatically remind members of overdue contributions
• Segment your base to target the right messages
• Personalize donation campaigns by profile
• Grant differentiated access to local branches while maintaining central control

And all without switching from one tool to another: everything is integrated, from emailing and blogging to automatic receipts and online payment.

👉 In terms of pricing, the pleasant surprise is that Assoconnect offers a free package, ideal for getting started or testing. It includes membership management, campaign creation and online payment. Thereafter, prices are progressive according to the number of contacts and functionalities:

• Serenity" plan: from €26/month (for 50 contacts),
• Professional" plan: from €104/month (for 300 contacts).

AssoConnect

+200 reviews

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All-in-one management solution for associations

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Eudonet

Eudonet is a multi-sector professional CRM for large companies, foundations, NGOs and professional associations. Thanks to dedicated modules, the solution offers a tailor-made approach for the associative sector, with extensive, results-oriented functional coverage.

Eudonet is more than just a contact manager: it enables you to structure your donation campaigns, mobilize your donors, track counterparties and sponsorship agreements, and also enhance the value of your volunteers by tracking their actions, skills and availability.

✅ For professional associations, Eudonet goes even further:

• Management of social or legal requests
• Automatic assignment to the right contacts
• Tracking of mandates in representative bodies

On the pure CRM side, both verticals (generalist and pro) share powerful functions:

• Advanced segmentation of members and donors
• Multi-channel campaigns (email, SMS, social networks)
• Clear dashboards to monitor performance
• And a comprehensive API (Eudo API) to connect your in-house or third-party tools.

Eudonet also focuses on stakeholder autonomy, with a secure web portal where donors, members and volunteers can consult their information, download documents or chat with staff.

The CRM is customizable thanks to the Eudo Store, a marketplace of extensions that enable the platform to be adapted to each association, even the most complex ones.

👉 In terms of price, the solution is clearly positioned as a premium CRM:

• Access" plan: from €40/month per user,
• Essentiel" plan: from €70/month per user,
• Plan "Pro": from €100/month per user,
• Premier" Plan: from €130/month per user.

Eudonet CRM

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Streamline Your Business with Advanced CRM Solutions

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Nonprofit Success Pack from Salesforce

Salesforce is one of the world's CRM giants. What is less well known is that it also offers a solution dedicated to associations: the Nonprofit Success Pack (NPSP). Designed in close collaboration with thousands of NGOs, this CRM is based on the power of the Salesforce platform, while being adapted to the specificities of the non-profit sector.

NPSP is a free, open-source overlay installed on Sales Cloud. It transforms a corporate CRM into a cutting-edge associative tool: management of donations, campaigns, volunteers, institutional relations... All customizable to the extreme to align with the field reality of each organization.

✅ In terms of functionality, the NPSP enables you to:

• Manage recurring, one-off and in-kind donations with fine-grained tracking
• Centralize member, donor and volunteer profiles, even if they belong to several programs
• Organize and prioritize fundraising campaigns, action programs or social services
• Create customized reports and dashboards to track performance (over 60 basic inclusions)
• Connect online donation forms with integrated payments
• And synchronize your favorite tools (Mailchimp, Outlook, etc.)

The real plus? The Power of Us program. If your organization qualifies, Salesforce will give you 10 free licenses, significant discounts on additional subscriptions and access to a global community of over 47,000 organizations to share best practices and solutions.

👉 On the pricing side, NPSP is free, but it's based on a paid edition of Salesforce Cloud:

• Nonprofit Cloud - Enterprise: from €60/user/month,
• Nonprofit Cloud - Unlimited: from €100/user/month,
• Nonprofit Cloud Einstein 1 for sales: from €300/user/month,
• Nonprofit Cloud Einstein 1 for customer service: from €300/user/month.

Nonprofit Success Pack

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Optimize Donor Management for Nonprofits

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Ohme

Ohme is a CRM designed exclusively for associations, with a real focus on helping teams - large and small - to better understand, segment and mobilize their communities. Its promise? An intelligent contact database, linked to your day-to-day tools, for greater efficiency without complexity.

Designed for communications managers, fund-raisers or admins, the solution centralizes contacts, payments, donations, campaigns and forms in a simple, visual and well-structured interface. You can connect Ohme to your emailing, payment (such as HelloAsso) or event management tools, without having to juggle 10 different programs.

✅ Its key features are :

• Centralization of all your member and donor data, with complete history
• Dynamic segmentation via labels, groups and advanced filters
• Seamless integration with HelloAsso: form information is directly synchronized
• Tax receipts generated and sent automatically
• Track engagement, donations and email campaigns via a clear dashboard
• Automatic or manual addition of contacts from your other apps

Ohme focuses on community loyalty: the tool detects the key moments to follow-up, thank or re-engage your audiences - making it a real ally in building long-term relationships.

In terms of pricing, Ohme offers a free "Discovery" package. Paid offers are simple and progressive, based on the association's annual budget (with no limit on the number of users):

• 20 € per month if your budget is < 100 000 €,
• 30 € per month if your budget is < 200 000 €, etc.

VerticalSoft

VerticalSoft has positioned itself as a top-of-the-range associative CRM, designed for structures looking for a comprehensive, modular tool connected to benchmark technologies. It rests on two solid pillars: Salesforce for relationship management, and Stripe for online payments. Together, they form a robust solution, ideal for medium-sized to large associations with multiple stakes: membership, fundraising, store, subsidies, etc.

✅ More than a CRM, VerticalSoft is an all-in-one platform that enables you to:

• Manage different types of contacts (members, donors, beneficiaries, patrons...)
• Create organization files (companies, foundations, local authorities) with multiple contacts.
• Track contact history (donations, purchases, contributions, etc.)
• Automate emails, invoices, tax receipts and confirmations
• Manage funding opportunities (sponsorship, partnerships, grants)
• Create personalized forms for donations, memberships or purchases

The interface focuses on design and user experience: the forms and web pages generated are modern, responsive and customizable, helping to reinforce the association's brand image.

VerticalSoft also includes fine-grained access management (by establishment or user), and enables modules such as a showcase site or secure member portal to be added for smoother communication with the community.

👉 For VerticalSoft pricing, please contact the company.

VerticalSoft

SEE SOFTWARE

Streamline Management for Nonprofits Effortlessly

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Sellsy

Sellsy is a French CRM solution that focuses on automation, RGPD compliance and intelligent data centralization. Initially designed for businesses, the Sellsy suite is ideally suited to structured associations that want to professionalize their management, optimize their campaigns and better track their members, adherents or patrons.

This CRM offers an intuitive interface, coupled with a modular logic: you choose only the functionalities you need. Contact tracking is ultra-complete: every interaction (email, quote, invoice, reminder, call...) is automatically recorded in a contact record shared with the whole team.

✅ Useful features for associations:

• Send newsletters, quotes and invoices via a unified interface
• Automatic segmentation of members according to your criteria (membership, donations, profile type...)
• Automated reminders to avoid unpaid invoices
• Transaction management via customizable visual pipelines
• Edit, send and electronically sign documents with the integrated Redactor tool
• Synchronization with your own tools: Google, Microsoft, Zapier, WordPress, etc.

Sellsy also stands out for its rigorous approach to data security: hosting in France, strict RGPD compliance, and support in implementing best practices.

The publisher provides numerous educational resources (guides, webinars, support) to help associations take full advantage of the solution, particularly in their collection or membership strategy.

👉 On the pricing side, Sellsy offers 3 formulas depending on the size of the association:

• Standard (small structures) : from €29 per month per user,
• Evolution (growing associations): from €49 per month per user,
• Elite: from 79 € per month per user.

💡 A free trial is available to test modules before committing to them.

Sellsy

+200 reviews

SEE SOFTWARE

The all-in-one CRM software for SMEs with integrated AI

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CRM selection criteria for associations

Comparison table

Our advice on choosing the right CRM for your association

An association is like any other business: it can start with a small structure and a few volunteer-driven missions, then grow exponentially and require more advanced management tools.

If this is your ambition, look for a CRM solution that can grow with you, with building blocks and options to be selected as you go along.

Ask associations that are similar to yours (sector, size, etc.) which CRM software they use, whether they're satisfied with it, and what they're missing.

Then test it! Before taking the plunge and migrating your Excel database to your new tool, take the time to see if it's easy to use and meets your expectations.

Finally, share your opinion with our readers :) Another good deed for you!

Why do associations need a CRM? 4 key benefits

In general, an association chooses to adopt a CRM to optimize the management of its contacts, the complexity residing in the fact that they are very varied, sometimes cumulative, and include :

• donors
• members
• volunteers
• patrons,
• partners.

But despite their not-for-profit nature, they sometimes develop ancillary commercial activities and also manage supplier and customer contacts.

First and foremost, a CRM allows you to centralize all your data: members, donors, volunteers, partners, events, payments... No more scattered Excel files. Now you have a clear, unified view of every contact, their history and commitment.

Secondly, it makes it easier to automate time-consuming tasks: membership reminders, tax receipts, thank-yous after donations, segmentation for your campaigns... You save time without sacrificing the personalization of the relationship.

A good CRM also helps build loyalty within your community. By better understanding who donates, who participates and who drops out, you can adapt your actions: targeted campaigns, tailor-made events, more relevant messages.

Finally, a CRM facilitates transparency and collaboration. Everyone has access to the same data, in real time. And if your association evolves, the software evolves with you: new branches, new projects, more donors? It keeps up.

6 steps to a successful association CRM project

Step 1: Define your objectives and needs

First and foremost, clearly identify the objectives you want to achieve with CRM. For example, to increase the number of donors by 20% in one year, or to improve the membership renewal rate. List the functions you need to achieve this, such as membership management, newsletter sending or donation tracking.

Step 2: Draw up precise specifications

The specification is the reference document for your CRM project. It should detail :

• your functional requirements,
• your association's specific requirements
• technical constraints,
• expectations in terms of budget and deadlines.

This document will facilitate communication with service providers and ensure a better match between your needs and the chosen solution.

Step 3: Prepare for migration and data structuring

Before migrating your data to the new CRM, carry out an audit of your current databases. Clean up obsolete data, correct errors and standardize formats. This step is crucial to guaranteeing the quality of information in the new system and facilitating its adoption by users.

Step 4: Customize and configure CRM

Adapt CRM to your internal processes:

• create customized fields,
• define workflows,
• access rights, etc.

Involve future users in this phase to ensure that the tool meets their day-to-day needs and to foster their commitment.

Step 5: Train teams and support change

Organize training sessions for users to help them master CRM functionalities. Provide teaching aids (guides, tutorials, FAQs) to help them get to grips with the system. Provide change management support to overcome any resistance and encourage adoption of the tool.

Step 6: Monitor, evaluate and adjust

After deployment, monitor key performance indicators (KPIs) to assess the CRM's effectiveness.

For example, your association can evaluate the effectiveness of its CRM via these indicators:

• membership renewal rate,
• number of donations,
• member engagement, etc.

Gather feedback from users to identify areas for improvement and adjust configurations if necessary.

Our selection criteria for this comparison

To prepare this CRM software comparison and meet the specific needs of associations, we have taken into account :

• the software's reputation and length of time on the market,
• features essential to association management, in particular :
  • centralization of contacts in a comprehensive database,
  • advanced search using filters or multi-criteria searches,
  • management of different profiles and their categorization into groups or segments, for targeting purposes,
  • interaction and membership history, etc,
  • management of donations and subscriptions,
  • connection with an emailing solution, for automatic reminders and tax receipts, etc.
• an offer adapted to associations of different sizes,
• the ergonomic interface and collaborative aspect, for teamwork,
• value for money, as most associations are looking for a CRM that's free, or almost free.

The software products are presented in alphabetical order, and are all online solutions.

For more choice, please visit our directory to discover other management software dedicated to associations.

See all software Customer relationship management

A well-chosen CRM means more time for your associative mission

Implementing a CRM isn't just about "equipping yourself with a tool": it's about regaining control over your time, your data and your relationship with your members. A well-chosen and well-implemented CRM can reduce your administrative workload, streamline internal communications and, above all, strengthen your community's commitment.

☝️ The result? Fewer spreadsheets, more time for what really matters: supporting your cause, developing your actions in the field, increasing your impact.

So, it's up to you: identify your priorities, test, compare... and choose the CRM that will make your association a more connected, more agile and more sustainable organization.