AB Tasty helps over 1,000 brands optimize their digital experiences through experimentation, personalization, and AI-powered solutions. Drive better results with a platform that enables you to test, learn, and improve across all channels.

What are the main solutions offered by AB Tasty?

Web Experimentation

Run advanced A/B tests and optimize your website experience to meet conversion goals. Experiment with ease across user journeys and make confident, data-driven decisions.

• Simple or complex experiments.
• Safeguard conversion while testing.

Feature Experimentation

Test new features across various channels and devices without affecting performance. Experiment with mobile app ideas before full releases.

• Multi-channel A/B testing.
• API or SDK implementation.

Personalization

Deliver tailored experiences to each individual, combining large-scale personalization with specific user needs.

• Advanced segmentation based on engagement.
• Quick deployment of personalized experiences.

Recommendations

Highlight product alternatives, cross-sells, and bundles to boost engagement and sales.

• Personalize product selections for each user.
• Add recommendations throughout the buying journey.

AI-Powered Search

Leverage AI to enhance search results, improve bounce rates, and engage shoppers by personalizing their search experience.

• Control product showcasing with AI.
• Provide results tailored to individual needs.

Rollouts

Safely release new features with controlled, progressive rollouts, minimizing risk with automatic rollback triggers.

Why Choose AB Tasty?

• Maximize ROI: Make data-driven decisions to boost business growth from the start.
• Drive Engagement: Create interactive, personalized experiences for every customer.
• Ensure Loyalty: Build customer loyalty through tailored interactions across all touchpoints.
• Mitigate Risk: Test ideas, release progressively, and toggle features with confidence.