Calton is a customer intelligence platform that leverages artificial intelligence to collect, interpret, and analyze customer opinions in real time. Designed for companies that want to turn feedback into strategic value, Calton centralizes reviews, surveys, and other interactions to help brands better understand both their customers and competitors. With its advanced analytics engine, the platform enables businesses to make data-driven decisions that directly improve customer experience.

What are the main features of Calton?

Collect customer insights from multiple sources

Calton brings together all customer feedback into a single interface.

• Multi-channel input: Reviews, surveys, emails, and conversations are all captured and centralized.

• Real-time collection: Gather input as it happens for an up-to-date view of public opinion.

• Unified data stream: Simplifies the management of scattered feedback across platforms.

This allows companies to have a consistent and complete view of customer sentiment.

AI-driven analysis with Calton

The core of the platform is its proprietary AI engine, which automates the interpretation of customer feedback.

• Natural language understanding: Calton reads and understands comments as a human would.

• Sentiment analysis: Automatically categorizes feedback as positive, negative, or neutral.

• Contextual insights: Uncovers patterns, recurring issues, and opportunities for improvement.

Calton transforms raw data into actionable knowledge without requiring manual input.

Act on insights to improve customer experience

Calton is not just about reporting—it's about taking action.

• Competitor benchmarking: Monitor and compare customer sentiment about your competitors.

• Performance tracking: Identify which areas of your business impact customer satisfaction the most.

• Tailored reports and dashboards: Access targeted insights that support decision-making across teams.

The platform supports a proactive approach to managing brand reputation and customer relationships.

Key solutions offered by Calton

• Surveys: Capture live customer opinions and gain clarity on how your brand is perceived.

• Reviews: Manage online reviews as strategic assets, mitigating risks and amplifying positive feedback.

• Insights: Convert data into actions that improve products, services, and communication.

• Benchmarking: Compare your performance with industry peers and optimize accordingly.

Why use Calton?

• AI at your service: Calton processes millions of reviews, drawing meaningful conclusions faster than human teams.

• Proven impact: Trusted by over 100 companies and used to analyze more than 20 million reviews.

• Efficient, intuitive, cloud-based: No installation required, and accessible from anywhere.

• Dedicated support team: A specialized team helps tailor the platform to your goals and train your staff.