Gain deeper understanding of your customers with this dynamic software. Ideal for businesses seeking to enhance user engagement, it offers powerful analytics, heatmaps, and user session recordings. Discover how you can optimize your strategies with these competitive features.

What are the main features of Hotjar?

Powerful Analytics

Hotjar provides businesses with comprehensive analytics that delve into customer behavior. This feature allows you to see how visitors interact with your site, providing actionable insights.

• Detailed Reports: Generate detailed reports on user behavior to identify patterns and trends.
• User Feedback: Collect feedback directly from users to better understand their needs and pain points.
• Conversion Funnels: Analyze your conversion funnels to see where users drop off and how you can improve.

Interactive Heatmaps

Understand where users click, move, and scroll on your website with interactive heatmaps. By visualizing user interactions, you can easily see what's working and what needs improvement on your site.

• Click Heatmaps: See exactly where users are clicking on your site.
• Move Heatmaps: Discover where users move their mouse, indicating areas of interest.
• Scroll Heatmaps: Determine how far users scroll down your pages.

User Session Recordings

Recreate the user experience with session recordings, allowing you to watch how visitors navigate through your website in real-time. This insight aids in identifying usability issues and enhancing user experience.

• Playback Sessions: Replay individual user sessions to see interactions firsthand.
• Behavioral Insights: Gain understanding into user intent and behavior.
• Optimized Testing: Test changes effectively by understanding how they impact user journeys.

Survey Tools

Engage users with targeted surveys to gain in-depth feedback on specific aspects of your product or service. Hotjar's survey tools empower you to ask the right questions at the right time.

• Custom Surveys: Create personalized surveys to match your brand and objectives.
• Timed Pop-Ups: Utilize pop-up surveys based on user behavior for relevant feedback.
• Net Promoter Score: Measure customer satisfaction and loyalty using NPS surveys.