SAS Social Media Analytics empowers businesses with advanced tools to decipher social media data. Ideal for marketers and analysts, it offers unique sentiment analysis, real-time monitoring, and trend discovery. Stand out by gaining deep insights into your brand's social media performance.

What are the main features of SAS Social Media Analytics?

Comprehensive Sentiment Analysis

Dive deep into public perception with comprehensive sentiment analysis tools. This feature helps you understand the emotional tone behind social media mentions.

• Analyze both positive and negative sentiments.
• Track changes in sentiment over time.
• Gain insights into customer feedback and brand perception.

Real-Time Social Media Monitoring

Stay ahead of the competition by utilizing real-time monitoring capabilities. This ensures that you are always informed about what's happening across all social media platforms.

• Monitor multiple channels from a single dashboard.
• Receive instant notifications about critical activities.
• Identify influencers and key contributors in discussions.

Advanced Trend Discovery

Uncover what's trending and capitalize on emerging opportunities with the trend discovery feature. This helps you be proactive, rather than reactive, to market changes.

• Detect patterns and trends across social media data.
• Integrate trend analysis into strategic decision-making.
• Get a visual representation of trending topics and hashtags.