AdNabu is a software-as-a-service (SaaS) platform designed to optimize search engine marketing (SEM) campaigns for e-commerce businesses, especially those using Google Ads. Tailored for marketing professionals, agencies, and online retailers, AdNabu automates the creation and management of product feeds, shopping campaigns, and performance tracking across platforms. The tool is especially relevant for Shopify stores but also integrates with Google Merchant Center and Google Ads.

Key features include AI-driven product feed optimization, real-time error correction, campaign automation, and advanced conversion tracking. The software is particularly valued for improving return on ad spend (ROAS), reducing manual work, and increasing product visibility in search results.

What are the main features of AdNabu?

AI-based product feed optimization

AdNabu uses artificial intelligence to enrich and structure product data for better performance on Google Shopping and other platforms.

• Automatically generates product titles, descriptions, and attributes using search-optimized content.

• Enhances product visibility with keyword suggestions based on real-time trends and search demand.

• Detects and resolves missing or incorrect feed attributes that could lead to disapproval in Merchant Center.

Automated Google Shopping campaign creation

The software simplifies the setup of Google Shopping campaigns by generating campaigns directly from the optimized product feed.

• Automatically groups products based on performance metrics and categories.

• Suggests bidding strategies tailored to product type and budget.

• Eliminates manual setup time, allowing faster campaign launches.

Multi-country and multi-language support

AdNabu enables users to scale campaigns internationally without managing separate feeds or accounts.

• Translates and localizes feeds for multiple regions and languages.

• Automatically adapts currency, shipping, and tax settings for each market.

• Maintains product consistency across all targeted countries.

Advanced conversion tracking for Google Ads

The platform offers server-side and enhanced conversion tracking specifically designed for Shopify and Google Ads integration.

• Tracks conversions that standard browser-based tracking might miss (e.g., iOS devices or ad blockers).

• Enables enhanced attribution, linking clicks to actual sales with high accuracy.

• Helps refine bidding and targeting decisions based on more complete data.

Feed error diagnosis and real-time resolution

AdNabu continuously monitors product feeds for errors and compliance issues with Google Merchant Center.

• Identifies disapproved or inactive products and provides correction guidance.

• Sends real-time alerts to fix issues before they impact campaign performance.

• Includes a product feed score to help prioritize optimization efforts.

Why choose AdNabu?

• Specialized for Shopify and Google Ads: Seamless integration for e-commerce sellers looking to improve their Google Shopping performance.

• Significant time savings: Reduces manual work through automation of feed management and campaign setup.

• Improved product visibility: Optimized titles, keywords, and attributes enhance product discovery on Google.

• Better return on ad spend: Data-driven optimization helps lower cost-per-click and increase conversion rates.

• Scalable for global campaigns: Simplifies international SEM with multi-country and multi-language support.