Serpstat is an all-in-one SEO platform designed to support digital marketers, SEO professionals, and content teams in growing online visibility. Suitable for companies of all sizes—from startups to enterprises—Serpstat offers a wide array of tools for keyword research, competitor analysis, technical site audits, backlink evaluation, and rank tracking. By combining multiple SEO utilities in one platform, Serpstat helps streamline workflows, improve organic search performance, and uncover strategic growth opportunities.

What are the main features of Serpstat?

Comprehensive keyword research

Serpstat enables detailed keyword analysis to identify high-potential search terms and optimize content strategies.

• Keyword selection: Access metrics like search volume, competition, and CPC to target effective keywords.

• Related keywords: Discover semantically linked terms to broaden keyword targeting.

• Search suggestions: Use autocomplete data to uncover long-tail and niche keyword opportunities.

Competitor analysis

Understand competitor tactics to inform your own SEO and content planning.

• Domain comparison: Evaluate differences in keyword rankings, traffic volume, and backlink profiles.

• Top pages: Pinpoint competitor pages that attract the most traffic.

• PPC insights: Analyze rival advertising strategies, including ad content and keyword targeting.

Site audit

Serpstat's technical SEO audit scans websites for issues affecting performance and search visibility.

• Technical issues: Detect broken links, duplicate content, and missing meta elements.

• Performance checks: Review metrics like load speed and mobile compatibility.

• Issue prioritization: Get categorized reports with severity levels to guide technical improvements.

Backlink analysis

Track and analyze your backlink profile to guide link-building efforts and improve authority.

• Referring domains: Identify sources linking to your site.

• Anchor text distribution: Review the text used in backlinks for relevance and keyword optimization.

• Link quality: Assess the trustworthiness and influence of linking sites.

Rank tracking

Monitor keyword rankings to evaluate SEO effectiveness over time.

• Daily updates: Track SERP positions on a daily basis.

• Geographical filters: Analyze keyword performance across regions and local markets.

• Historical insights: View trends and past performance to assess SEO campaign results.

Why choose Serpstat?

• Integrated toolset: Combines essential SEO functionalities in one platform, reducing tool fragmentation.

• User-friendly design: Accessible to beginners yet detailed enough for advanced users.

• Affordable pricing: Competitive cost structure for freelancers, agencies, and enterprises alike.

• Feature updates: Regularly improved tools based on SEO trends and user input.

• Dedicated support: Responsive customer assistance for onboarding and troubleshooting.