Trend 2024: CMOs more selective in their digital investments
[In partnership with Digital CMO]
CMO, are you wondering about digital advertising investment strategies 2023 and 2024? Digital CMO's latest study on these trends has the answer!
53% - that's the proportion of marketing and communications managers in large and medium-sized companies who said they wanted to pay more attention to their digital investments. Read more in this article.
Companies need more digital tools
According to the study, carried out in partnership with We are Com and Plug and Play GE Communication, marketing and communications managers in medium-sized and large companies are clear: they are more careful about their digital investments.
The reasons? To name but the main ones: growing needs for an omnichannel customer journey, ever more data to manage and process, and a customer experience that needs ever more attention. In short: more business needs = more tools = a growing bill! That's why CMOs need to be careful to make the right choices.
A trend confirmed for 2024
There'll be no pause in investment, and no reconsideration of investments.
But can we afford to be selective in an ecosystem dominated by the GAFAs? What are the implications for social networking strategies, with the right tools? And on overall corporate strategy? Answers in the Digital CMO article, which shares the results of the study!
Article translated from French
Maëlys De Santis is Head of Marketing at Appvizer, where she leads the editorial strategy and oversees a corpus of more than 4,000 pieces of content to help small and midsize businesses choose the right software. Since 2017, she has written and supervised several hundred practical guides, solution comparisons and trend analyses covering a wide range of categories: marketing, project management, finance, HR, customer service, IT and collaboration tools.
Specialized in analyzing SaaS trends and assessing B2B offerings, she draws on feedback from the field, market studies and ongoing conversations with the ecosystem (publishers, integrators, events such as B2B Rocks). Her background in translation and communication is a key asset in turning sometimes highly technical software presentations into clear, concrete and immediately actionable advice for decision-makers looking to structure their software stack.