Email marketing software allows you to send mass emails to people on a mailing list.
Boost your email marketing with advanced automation and segmentation tools.
Astonish Email offers powerful automation features such as drip campaigns, triggered emails, and dynamic content. With segmentation options based on subscriber behavior and demographics, you can send targeted messages that resonate with your audience.
Read our analysis about Astonish EmailTo Astonish Email product page
Powerful email marketing tool with features like contact management, campaign automation, and analytics to drive engagement and conversions.
Tomba.io is a powerful email marketing tool designed to enhance business communications. Key features include robust contact management, allowing users to segment their audience effectively. Campaign automation simplifies the sending process, enabling personalized interactions at scale. Additionally, comprehensive analytics provide insights into campaign performance, helping businesses optimize their strategies to improve engagement and conversion rates.
Read our analysis about Tomba.ioTo Tomba.io product page
Create, manage, and analyze email campaigns effortlessly with automated workflows, customizable templates, and detailed analytics to boost engagement.
Buttondown offers a robust suite for creating and managing email marketing campaigns with ease. Its automated workflows streamline the process, while customizable templates allow for personalized branding. Users can delve into detailed analytics to gauge campaign performance and improve engagement rates over time. With features designed to simplify the user experience, this platform is ideal for both individuals and businesses seeking to enhance their email marketing efforts.
Read our analysis about ButtondownTo Buttondown product page
Streamline email marketing with automation, segmentation, and real-time analytics to boost engagement and conversions effortlessly.
INBOX offers powerful tools for effective email marketing. With features like automation to schedule campaigns, advanced segmentation for targeting specific audiences, and real-time analytics to track performance, it empowers businesses to enhance their marketing efforts. The user-friendly interface ensures that both novice and experienced marketers can create impactful campaigns without hassle. By utilizing these features, businesses can optimize their email strategies and increase overall engagement and conversions.
Read our analysis about INBOXTo INBOX product page
Easily design eye-catching email campaigns, automate workflows, and track performance with user-friendly analytics to boost engagement.
Message Business offers a robust suite of features designed for effective email marketing. Users can easily create visually appealing campaigns with a variety of templates and customization options. Automation tools streamline repetitive tasks, allowing for tailored customer journeys without extra effort. Additionally, comprehensive analytics provide insights on open rates, click-through rates, and overall engagement, enabling users to refine their strategies and maximize campaign effectiveness.
Read our analysis about Message BusinessTo Message Business product page
Email marketing software with advanced automation and segmentation features for targeted campaigns.
Atmail's email marketing software provides advanced automation and segmentation features, allowing users to create targeted campaigns for maximum impact. With features such as dynamic content, lead scoring, and triggered campaigns, this software streamlines the process of creating and executing successful email marketing campaigns.
Read our analysis about AtmailTo Atmail product page
This email marketing software offers user-friendly design tools, automated campaigns, and insightful analytics to effectively engage your audience.
SendFox combines ease of use with powerful features to enhance email marketing efforts. Its intuitive design tools allow users to create beautiful emails effortlessly. Automated campaigns help save time while reaching customers at optimal moments. Additionally, insightful analytics provide valuable metrics on performance, enabling users to make data-driven decisions for future strategies. This platform is ideal for anyone looking to grow their email lists and improve engagement.
Read our analysis about SendFoxTo SendFox product page
Robust email marketing features include automation, analytics, list segmentation, and customizable templates to enhance engagement and drive results.
eTarget offers a comprehensive suite of email marketing tools designed to optimize campaign performance. Key features include advanced automation for timely communication, in-depth analytics to measure success, efficient list segmentation for targeted messaging, and a variety of customizable templates that allow for visually appealing layouts. These capabilities aim to boost engagement rates and improve overall return on investment for businesses seeking effective email marketing solutions.
Read our analysis about eTargetTo eTarget product page
Unlock the power of email campaigns with advanced automation, customizable templates, and analytics to track engagement and boost conversions.
Mailnjoy offers a robust platform for creating effective email marketing campaigns. Key features include advanced automation tools that help streamline workflows, customizable templates that allow for branding consistency, and comprehensive analytics that track engagement metrics. These capabilities empower businesses to connect with their audience more effectively, optimize their strategies based on real-time data, and ultimately drive higher conversions through personalized email interactions.
Read our analysis about MailnjoyTo Mailnjoy product page
Verify email lists in real-time, enhance deliverability, and reduce bounce rates with powerful validation tools and seamless integrations.
Neverbounce offers advanced email verification capabilities that ensure real-time list validation to boost deliverability and minimize bounce rates. With user-friendly features, it enables businesses to enhance the quality of their email campaigns by filtering out invalid addresses. The platform seamlessly integrates with leading email marketing services, making it easier to clean lists and maintain engagement. This results in improved campaign performance and ROI.
Read our analysis about NeverbounceTo Neverbounce product page
This software offers real-time email verification, list cleaning, and integration capabilities, ensuring better deliverability and enhanced marketing campaign success.
EmailListVerify provides robust real-time email verification to improve deliverability and engagement rates. With built-in list cleaning features, it helps eliminate invalid addresses, decreasing bounce rates. The software also integrates seamlessly with popular email marketing platforms, allowing users to streamline their campaigns efficiently. By ensuring a clean and validated email list, marketers can enhance their outreach efforts, maximize ROI, and maintain a positive sender reputation.
Read our analysis about EmailListVerifyTo EmailListVerify product page
Create, automate, and analyze email campaigns with user-friendly tools, advanced segmentation, and A/B testing to enhance engagement and conversions.
Kessel offers robust features for crafting effective email campaigns. With user-friendly design tools, it allows businesses to create visually appealing emails easily. Users can automate their marketing efforts with workflows, perform advanced audience segmentation to target specific customer groups, and utilize A/B testing to optimize content for better engagement and conversion rates. The comprehensive analytics dashboard provides insights into campaign performance, helping businesses refine their strategies.
Read our analysis about KesselTo Kessel product page
Craft stunning emails with customizable templates, automate campaigns, and track performance analytics to optimize audience engagement.
Beehiiv offers an intuitive platform designed for effective email marketing. Users can create visually appealing emails using a wide range of customizable templates. Automation features simplify the process of managing multiple campaigns, allowing marketers to schedule messages and target specific segments effortlessly. Additionally, comprehensive analytics provide valuable insights into open rates, user engagement, and overall campaign performance, empowering users to refine their strategies for maximum impact.
Read our analysis about BeehiivTo Beehiiv product page
This email marketing solution offers list validation, real-time analytics, and detailed reporting features to enhance campaign effectiveness.
Bouncer is an innovative email marketing solution designed to boost campaign performance. Key features include advanced list validation that ensures only valid contacts are targeted, real-time analytics for tracking engagement metrics, and comprehensive reporting tools to measure success. These capabilities allow businesses to optimize their outreach strategies by minimizing bounce rates and improving overall deliverability, ultimately enhancing ROI on email marketing efforts.
Read our analysis about BouncerTo Bouncer product page
Enhance email deliverability with real-time validation, ensuring accurate recipient lists and reducing bounce rates through comprehensive checking and verification processes.
Byteplant Email Validator provides a robust set of features designed to improve email marketing campaigns. With real-time validation, it checks email addresses as they are inputted, ensuring only accurate and deliverable addresses are collected. This reduces bounce rates and enhances overall campaign performance. The software also offers in-depth reporting and analysis tools, enabling users to understand their audience better and refine their marketing strategies for maximum impact.
Read our analysis about Byteplant Email ValidatorTo Byteplant Email Validator product page
An intuitive platform for crafting and sending targeted email campaigns. Offers automation, analytics, segmentation, and user-friendly templates for optimal engagement.
UniOne is designed to streamline the process of creating and managing email marketing campaigns. With powerful automation tools, it allows users to send personalized messages based on customer behavior. Detailed analytics provides insights into campaign performance, while advanced segmentation enables targeting specific audiences effectively. Its library of customizable, user-friendly templates makes it easy to design visually appealing emails that drive engagement and conversion.
Read our analysis about UniOneTo UniOne product page
Streamline email marketing with list cleaning, verification tools, and advanced analytics to boost deliverability and engagement rates efficiently.
Mailfloss offers comprehensive email marketing solutions, featuring automated list cleaning and real-time verification tools. These features help maintain a healthy subscriber list, ensuring higher deliverability rates. Users can also access advanced analytics to track engagement and performance metrics, allowing for informed decision-making. With its user-friendly interface and seamless integration capabilities, Mailfloss is designed to enhance overall marketing effectiveness while minimizing bounce rates.
Read our analysis about mailflossTo mailfloss product page
Validate email addresses in real-time, reduce bounce rates, and enhance deliverability with this efficient email verification tool.
VerifyEmail.io offers comprehensive email verification services that allow users to validate email addresses instantly. By ensuring that only valid addresses are used in marketing campaigns, businesses can significantly reduce bounce rates and improve overall email deliverability. Its real-time checking capability helps maintain a clean subscriber list, boosting engagement rates and ensuring effective communication. This powerful tool is essential for marketers looking to optimize their email outreach efforts.
Read our analysis about VerifyEmail.ioTo VerifyEmail.io product page
Streamline your email marketing with easy-to-use tools for personalized campaigns, automation, and analytics.
With features such as drag-and-drop campaign design, audience segmentation, and real-time performance tracking, this software is perfect for businesses of all sizes looking to boost their email marketing efforts.
Read our analysis about MailChimpTo MailChimp product page
Boost your email campaigns with advanced automation and segmentation tools.
With our email marketing software, you can create targeted campaigns, automate your email flows, and track your performance with detailed analytics. Our segmentation tools allow you to tailor your content to specific audiences, while our automation features save you time and increase your conversion rates.
Read our analysis about wewmanagerTo wewmanager product page
An email marketing software or emailing software is a marketing tool composed of an interface to manage contacts, advertising campaigns and email design; as well as an email routing system that allows you to send personalized mass emails.
Email campaigns can have three objectives:
The answer to this question is essentially marketing because a simple free email allows you to send emails to hundreds of recipients.
Increase volume of E-mails being sent
Mass email servers can handle thousands of mailings without being blacklisted because they comply with good Web practices: IP preheating, adhering to charters, the timing of mailings, etc.
Improve the Targeting Process
Emailing tools are equipped with a contact manager that allows users to segment emails according to specific criteria (age, gender, registration date) or even dynamic criteria such as the number of hits or clicks.
Marketing automation
Email marketing software also makes it possible to automate the sending of mass emails by scheduling advertising campaigns, autoresponders or the RSS-to-email function, which triggers a message when an article is published, for example.
Emailing software can also be used to automate certain tasks such as opting out, cleaning databases, creating reports for performance monitoring, etc.
Results
E-mails are more appealing, more targeted, more relevant and tracked so the result is necessarily better than with a classic free tool in terms of click rate, opening rate, delivery and engagement.
Emailing solutions have the advantage of maximizing the delivery of emails so that they are not considered as "spam" thanks to continuously improved routing techniques.
Responsive Design
These tools also include the design of responsive emails (adapted to the screen of mobile phones).
Emailing solutions offer all the following basic functions:
Other less common features are found in some programs:
When selecting an emailing tool, it is essential to know precisely the needs of the company and take into consideration the functional coverage that this software offers.
This will make it easier to choose an emailing software: how many emails are sent each month? To how many contacts? Can these figures evolve more or less quickly?
Today, many software editors offer the same results. However, the included features are very different from software to another. If you are looking for a software that will allow you to make Landing Pages then you will have only have a few choices as GetResponse and Mailchimp are the leaders on this feature.
The appvizer comparator is a good way to compare email marketing software. It allows you to compare the features of different email marketing solutions such as marketing automation, A/B testing, responsive design, deliverability testing, segmentation parameters, available forms…
Indeed, it will be easier to make a selection after comparing the features of the best software on the market.
Emailing software makes it possible to send emails to large volumes of contacts simultaneously or at different times.
In addition to volumes that can reach several million recipients per month, emailing software has several qualitative advantages. It allows you to format emails with images, tables, and action buttons and maximize message relevance through segmentation, text customization, and scenarios.
To know everything about this branch of direct marketing, find our guides on email marketing.
Today, there is a large number of email marketing software on the market. The key players promote the efficiency of their emails, the ergonomics of email design, and the quality of campaign tracking.
However, the main differentiating factor today lies in the marketing tools available that lets users enhance their contact bases to carry out relevant actions. This is particularly the case for e-commerce companies that regularly cross-sell after a first visit or purchase.
The emailing market is stable, but the possibilities for new services are evolving. The volume of emails sent has been virtually stable since 2013 at 135 billion e-mails sent per year.
Project management in the context of acquiring an emailing solution is relatively simple, as it does not require any specific integration.
The implementation of an emailing solution consists mainly in cleaning the contact databases, most often in Excel, to carry out a single import of all the data into the solution without generating losses. It is necessary to anticipate a full working day for cleaning, sorting the imports, and the import itself.
The second part of project management consists of creating the different email templates that will serve as the basis for designing the emails sent. This work must respect current messaging standards: the code must be optimized so as not to turn into spam while adapting to different types of screens. Then, the graphic design will create a Corporate standard in order to create a real brand image.
Some applications allow you to send emails via a personalized domain name (example.com). To do this, you must configure the SPF (Sender Policy Framework) which allows you to validate the ownership of this domain. The Domain Keys Identified Mail (DKIM) must also be configured to identify the sender of the emails. This makes it possible to effectively control spam and phishing.
The SPF and DKIM are configured in the administration system of the domain name manager (OVH for example).
In addition to the technical aspect, a successful implementation of an email marketing tool will be based on an elaborate marketing strategy and marketing tactics. This will involve setting up opt-in strategies (proactive user acceptance), scenarios to trigger sales, and varied and relevant content.
Email marketing software allows you to create and send targeted emails to your subscribers. It also helps to manage your email lists, automate email campaigns, track email performance, and analyze data to improve future campaigns.
Look for features such as email templates, drag-and-drop email editor, segmentation options, automation workflows, A/B testing, email analytics, and integrations with other tools like CRM or social media platforms.
Email marketing can help to increase brand awareness, generate leads, nurture customer relationships, drive sales, and provide valuable insights into customer behavior and preferences. It's also a cost-effective marketing channel with a high ROI.
Some of the top email marketing software options include Mailchimp, Constant Contact, AWeber, Campaign Monitor, and HubSpot. Each has its own unique features and pricing plans that may suit different businesses.
Some popular free email marketing software options include Mailchimp's free plan, Sendinblue's free plan, and MailerLite's free plan. While these plans have limitations, they can be a good starting point for small businesses with limited budgets.
