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Marketing Intelligence Software

Marketing intelligence software helps you research, analyze and use information about your company, your competitors and your industry. With this marketing software, you centralize information about your company's markets and products to increase your productivity and competitiveness.

Gauge

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Paid version from $250.00 /month

This marketing intelligence software offers robust analytics, competitor insights, and data visualization tools to enhance decision-making and strategy development.

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Gauge is a comprehensive marketing intelligence tool designed to optimize business strategies through advanced analytics. It provides real-time insights into market trends, competitor performance, and customer behavior. With user-friendly data visualization features, businesses can quickly interpret complex information, enabling informed decisions. Its powerful reporting capabilities help in identifying key opportunities and threats in the market landscape, making it an essential resource for strategic planning.

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Benefits of Gauge

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PriceComparator

BtoB pricing and competitive intelligence

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Pricing on request

An AI-powered marketing intelligence software that tracks competitor pricing, monitors market trends, and provides actionable insights.

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PriceComparator helps businesses stay ahead of the competition by analyzing vast amounts of data and presenting it in an easy-to-understand format. With real-time updates, customizable alerts, and detailed reports, users can make informed pricing decisions and optimize their marketing strategies.

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Feedly

Boost Your Content Curation with Leading RSS Aggregator

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4.8
Based on 190 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from $6.00 /month

Boost your marketing strategy with advanced content curation, analytics, and collaboration tools.

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With this Marketing Intelligence software, you can easily track trending topics, analyze audience engagement, and collaborate with team members to create a successful marketing campaign. Gain insights into industry leaders and competitors, and streamline your content creation process with Feedly's powerful features.

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Marketing Intelligence software: purchase guide

What is an online marketing intelligence tool?

Definition

An online marketing intelligence software is used to analyze the current market by monitoring the company's competitors in a certain way. It integrates different modules to collect comments, publications, articles, etc. The search for information depends on the demand of web marketers. 

How does it work?

The tool is programmed to collect various data on the company's competitors. It also allows the monitoring of the company's e-reputation. The tool automatically retrieves the information to enable the user to improve its market. This may involve collecting product prices, product rankings, or simply online items. Once all this information has been collected, the tool uses it one by one to provide statistics and guide the web marketer in setting up a strategy. 

Marketing intelligence concerns different areas depending on the company, its targets, and objectives. For most of them, this automated tool is a practical and effective solution to increase their performance within a given market.  

Marketing Intelligence softwares: Q&A

How does a marketing intelligence software work?

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Marketing intelligence software collects and analyzes data from various sources such as social media, customer feedback, and competitor analysis to provide insights into market trends, customer behavior, and competitor strategies. The software uses algorithms to identify patterns and provide recommendations for marketing campaigns and business strategies.

What features should I look for when looking for marketing intelligence software?

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When looking for marketing intelligence software, it's important to consider features such as data visualization, real-time data analytics, customizable dashboards, predictive analytics, and integrations with other marketing tools. It's also important to consider the software's ability to handle large amounts of data and provide actionable insights.

What are the benefits of marketing intelligence for my company?

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Marketing intelligence software can provide valuable insights into customer behavior, market trends, and competitor strategies. This information can help companies make informed decisions about marketing campaigns, product development, and business strategies. By using marketing intelligence, companies can improve their competitive edge and increase revenue.

What are the best marketing intelligence software options?

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Some of the best marketing intelligence software options include Tableau, Google Analytics, Adobe Analytics, HubSpot, and Hootsuite Insights. Each of these software options offers unique features and integrations, so it's important to evaluate the specific needs of your company before making a decision.

What are the free marketing intelligence software alternatives I could try?

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There are several free marketing intelligence software alternatives available, including Google Analytics, Hootsuite Insights, and Social Mention. While these options may have limited features compared to paid software, they can still provide valuable insights into customer behavior and market trends. It's important to evaluate the specific needs of your company before deciding on a free or paid software option.

Marketing Intelligence : related categories