Tip Customer experience: how about borrowing a little from the big brands? While we sometimes grumble about the hegemony of the big brands in certain sectors, the fact remains that they have a lot to teach us when it comes to customer experience. Here we reveal all their little secrets, with advice from Olivier Vigneaux, CEO of BETC Fullsix.
Definition Contact Center: the tool for creating interactions your customers will remember (in a good way) A more efficient service, a personalized experience and a unified journey: the contact center brings you into the era of customer service 4.0!
Word from the expert CX strategy - Leveraging digital to meet new consumer trends How can digital technology help you rethink the customer experience? Where do you start? Gabriel Frasconi, VP Europe at Zendesk, explains how.
Word from the expert • November 12, 2024
The best customer loyalty strategy? Don't settle for average
How do you create an exceptional customer experience and help increase customer loyalty? We put the question to Matej Kukucka, Marketing Director at LiveAgent.
Definition • October 27, 2024
Selfcare: all the tools you need to look after your customer relations
One of the key trends in customer relations and loyalty is self-care. But what exactly is self-care? What are its benefits and tools?
Tip • October 27, 2024
User Experience: definition and techniques for improving UX
How can you create a good user experience to satisfy your customers and improve your performance? How do you take care of UX design on a website?
Definition • October 27, 2024
How digital enhances the customer experience (and how to optimize it)
The digital journey is at the heart of your customers' experience with your brand. Find out why it's essential to take care of it, and how to make it great.
Definition • October 27, 2024
Digitizing customer relations: the key to boosting sales
Why digitalize customer relations in 2023? Loyalty, brand image, business development... Find out what's at stake and where to start!
Tip • October 27, 2024
Boost your marketing effectiveness with personalized customer relations!
The personalization of customer relations is a major trend in customer experience. Not only does it enable us to satisfy consumers who have become more demanding, it also helps to build lasting loyalty.
Definition • October 27, 2024
What is the Customer Effort Score and how can it be calculated to measure the customer experience?
Do you want to measure your customers' satisfaction? Discover the challenges and calculation of the Customer Effort Score, the indicator that will enable you to effectively measure the user experience!
![[SURVEY] What place does the human touch have in customer relations in the digital age?](https://sandbox.media.appvizer.net/articles/45322042/cover/com/cover-picture_w227.webp)
Definition • October 27, 2024
[SURVEY] What place does the human touch have in customer relations in the digital age?
At a time when all customer relations are going digital, what is the place of the human element? Discover the results of our survey, which takes stock of the practices of industry professionals.
Tip • October 27, 2024
Click and Collect: a winning strategy for your business!
Click and collect: how to set up this service for your stores? E-booking, online ordering, in-store collection: everything you need to know!
Definition • January 19, 2021
How Phygital Will Transform Your PoS
Phygital allows retailers to design immersive experiences for their customers in their physical point-of-sales, thanks to digital tools. We’ll help you learn how to integrate phygital to your marketing strategy and help your business reach new heights!
