Latest articles

User Experience: definition and techniques for improving UX

Tip • October 27, 2024

User Experience: definition and techniques for improving UX

How can you create a good user experience to satisfy your customers and improve your performance? How do you take care of UX design on a website?

How digital enhances the customer experience (and how to optimize it)

Definition • October 27, 2024

How digital enhances the customer experience (and how to optimize it)

The digital journey is at the heart of your customers' experience with your brand. Find out why it's essential to take care of it, and how to make it great.

Digitizing customer relations: the key to boosting sales

Definition • October 27, 2024

Digitizing customer relations: the key to boosting sales

Why digitalize customer relations in 2023? Loyalty, brand image, business development... Find out what's at stake and where to start!

Boost your marketing effectiveness with personalized customer relations!

Tip • October 27, 2024

Boost your marketing effectiveness with personalized customer relations!

The personalization of customer relations is a major trend in customer experience. Not only does it enable us to satisfy consumers who have become more demanding, it also helps to build lasting loyalty.

What is the Customer Effort Score and how can it be calculated to measure the customer experience?

Definition • October 27, 2024

What is the Customer Effort Score and how can it be calculated to measure the customer experience?

Do you want to measure your customers' satisfaction? Discover the challenges and calculation of the Customer Effort Score, the indicator that will enable you to effectively measure the user experience!

[SURVEY] What place does the human touch have in customer relations in the digital age?

Definition • October 27, 2024

[SURVEY] What place does the human touch have in customer relations in the digital age?

At a time when all customer relations are going digital, what is the place of the human element? Discover the results of our survey, which takes stock of the practices of industry professionals.