Tip • May 4, 2022
The Brand Platform, the Foundation of a Strong Brand Identity
What is a brand platform, what key elements should it include? Learn how to build a strong base for your brand to thrive and resonate with your audience.
\nAppvizer's AI guides you in the use or selection of enterprise SaaS software.","FR":"France (Français)","COM":"United States (English)","UK":"United Kingdom (English)","ES":"España (Español)","DE":"Deutschland (Deutsch)","IT":"Italia (Italiano)","BR":"Brasil (Português)","NAVIGATION.ACTIVITY_AREA":"Business sector","NAVIGATION.ALL_ARTICLES_AND_SOFTWARES":"All software and articles","NAVIGATION.NO_ARTICLE_TO_DISPLAY":"No article available","NAVIGATION.SEE_ALL_ARTICLES":"See all articles","NAVIGATION.NO_SOFTWARE_TO_DISPLAY":"No software available","NAVIGATION.SEE_ALL_SOFTWARES":"See all software","NAVIGATION.BACK":"Back","BREADCRUMB.BASE_URL":"Home","CATEGORY.SIBLING_CATEGORIES":"{name}: other categories to discover","CATEGORY.SOFTWARE_GUIDE":"{name}: our software guides","CATEGORY.SOFTWARE_PRESENTATION.TITLE":"{name}: trending solutions","CATEGORY.LATEST_ARTICLES":"Latest articles","CATEGORY.SELECTION_CATEGORIES.TITLE":"{name}: popular categories","CATEGORY.SELECTION_CATEGORIES.TITLE_MOBILE":"Choose a category","CATEGORY.SELECTION_CATEGORIES.TITLE_DESKTOP":"Other categories","CATEGORY.TOPIC.HOW_TO":"{name}: how to manage from A to Z?","CATEGORY.TOPIC.DEFINITION":"{name}: understanding the basics","CATEGORY.TOPIC.SOFTWARE":"{name}: finding the suitable software","CATEGORY.SELECT_CHILD.TITLE":"{name}: popular categories","CATEGORY.SELECT_CHILD.TITLE_MOBILE":"Choose a category","CATEGORY.SELECT_CHILD.TITLE_DESKTOP":"Other categories","CATEGORY.POPULAR_SOFTWARE_CATEGORY.TITLE":"{name}: popular software directories","CATEGORY.POPULAR_SOFTWARE_CATEGORY.DROPDOWN_LABEL":"Other categories","CATEGORY.LOAD_MORE":"Load more articles","CATEGORY.LOADING":"Loading...","CATEGORY.META.TITLE":"{name} News, Articles, Software Programs, and Business Resources","CATEGORY.META.DESCRIPTION":"All the latest news, software reviews and business guides on {name} right here on Appvizer","CATEGORY.SEE_ALL_SOFTWARE":"See all software","CATEGORY.ASSOCIATE_SOFTWARE_CATEGORY.TITLE":"{name} : related categories","CATEGORY.ASSOCIATE_SOFTWARE_CATEGORY.SEE_MORE":"Show more","CATEGORY.ASSOCIATE_SOFTWARE_CATEGORY.SEE_LESS":"Show less","META.TITLE":"Appvizer | Media and Software Comparison Tool for Professionals","META.DESCRIPTION":"Reinvent your business: Thrive and find the best software program for your business with Appvizer","TRANSPARENCY.LABEL":"Learn more","TRANSPARENCY.TEXT":"Transparency is an essential value for Appvizer. As a media, we strive to provide readers with useful quality content while allowing Appvizer to earn revenue from this content. Thus, we invite you to discover our compensation system.","DIRECTORY.TITLE":"{categoryName} Software","DIRECTORY.SOFTWARE_TITLE":"Compare software systems of {categoryName}","DIRECTORY.CATEGORY_REDIRECTION_LABEL":"Need any advice? 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Compare features, integrations, user experience, customer support, and prices on Appvizer.","DIRECTORY.SOFTWARE_LIST_TITLE":"Our selection of {nbSoftware} {categoryNameLowercase} software","DIRECTORY.TABS.SOFTWARE_LIST":"All software","DIRECTORY.TABS.GUIDE":"Buyer's guide","DIRECTORY.TABS.FAQ":"Q&A","DIRECTORY.TABS.ASSOCIATE_SOFTWARE_CATEGORY":"Related categories","DIRECTORY.GUIDE_TITLE":"{categoryName} software: purchase guide","DIRECTORY.FAQ_TITLE":"{categoryName} softwares: Q&A","TIMEZONE.DEFAULT":"CET","SEE_MORE_DETAILS":"See more details","SEE_LESS_DETAILS":"See less details","SOFWARE.COMPANY.SIZE.UNIQUE":"For one-employee companies","SOFWARE.COMPANY.SIZE.ALL":"For all companies","SOFWARE.COMPANY.SIZE.MORE_EMPLOYEE":"For companies with more than {minUsers} employees","SOFWARE.COMPANY.SIZE.BETWEEN_EMPLOYEE":"For companies with {minUsers} to {maxUsers} employees","SOFTWARE_LIST_BLOCK.DISPLAY_FULLSCREEN":"Display in full screen","SOFTWARE_LIST_BLOCK.INDEX_SEPARATOR":"of","AN_ERROR_OCCURRED":"An error occurred. Please try again later.","CATEGORIES.TITLE":"{nbCategories} software categories","CATEGORIES.REGISTER_LABEL":"Your software is not yet listed on Appvizer? Get a free listing now!","CATEGORIES.BREADCRUMB_LABEL":"All categories","ASK.PLACEHOLDER":"Got a question? Appvizer's AI will guide you to the right software.","ASK.CITATIONS":"Sources","ASK.RELATED_QUESTIONS":"Related questions","ASK.META_TITLE":"Ask Appvizer - The AI assistant that guides you to the right software","ASK.ERROR":"An error occurred","ASK.RELATED_SOFTWARE":"Recommended software for you","ASK.DESKTOP_PLACEHOLDER":"Got a question? Appvizer's AI will guide you to the right software.","ASK.MOBILE_PLACEHOLDER":"Got a question? Our AI will answer it.","COMPARE_SUBMIT_LABEL":"Compare the selected software","COMPARE_LABEL":"Compare"}}">
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Tip • May 4, 2022
The Brand Platform, the Foundation of a Strong Brand Identity
What is a brand platform, what key elements should it include? Learn how to build a strong base for your brand to thrive and resonate with your audience.
Tip • May 4, 2022
What is the definition of brand strategy and how to make a lasting impact?
It's all about finding your key arguments but also about keeping your promises so that the client becomes an ambassador for your brand.
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