Brand Management
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Tip What is a Brand Book? Our Guide to Creating an Attractive Brand How to create a brand book? Discover what it should contain and explore inspirational examples to make your brand coherent and unforgettable!
Tip The Brand Platform, the Foundation of a Strong Brand Identity What is a brand platform, what key elements should it include? Learn how to build a strong base for your brand to thrive and resonate with your audience.
Tip What is the definition of brand strategy and how to make a lasting impact? It's all about finding your key arguments but also about keeping your promises so that the client becomes an ambassador for your brand.