Customer Data Platform (CDP)

Definition CDP & DMP: how multichannel digital marketing is revolutionizing customer relations [SPECIAL DOSSIER] CDP and DMP: what are the differences between these platforms, and how can you leverage them to maximize the ROI of your marketing campaigns? Definitions, comparisons, explanations and examples of CDP and DMP.

Definition Customer Data Platform: the intelligent tool for knowing your customers by heart Need to make your marketing actions more relevant and create a truly personalized customer experience? CDP is the tool you need!