Latest articles

Make your website your company's first sales tool

Tip • November 11, 2024

Make your website your company's first sales tool

How can you acquire leads simply through your website? Solutions exist, and your conversion rate will be all the better for it.

5 differences between content and inbound marketing

Tip • November 11, 2024

5 differences between content and inbound marketing

Inbound marketing enables software publishers to create leads by bringing prospects directly to their brand.

Sales prospecting: what about freelance work?

Definition • November 10, 2024

Sales prospecting: what about freelance work?

Sales prospecting is a major challenge for experts invoicing via a freelance administration company. Here are a few useful tips for generating new customers and avoiding slack periods.

What are the challenges of sales prospecting?

Tip • November 10, 2024

What are the challenges of sales prospecting?

Find customers, choose the right CRM, use the right sales methods: capitalize on feedback from a sales manager.

Inbound Marketing: definition and steps to optimize your web marketing

Definition • October 24, 2024

Inbound Marketing: definition and steps to optimize your web marketing

Inbound marketing is the engine that gets your digital marketing off the ground. What is inbound marketing? How does it work? Find out in this article.

The complete guide to boosting your B2B lead generation

Tip • October 24, 2024

The complete guide to boosting your B2B lead generation

Are you looking to boost your growth and win new customers? Then lead generation is the technique that optimizes your prospect discovery and conversion process.