Search Engine Marketing (SEM)

Tip • November 11, 2024

How to choose your AdWords agency for high-performance SEA campaigns?

How to choose an AdWords agency to create and manage your SEA advertising campaigns? Improve your site's performance and win new online customers.

Tip • November 11, 2024

Google Ads: Build audience strategies to improve targeting and performance

How to exploit Google Ads audiences? How to analyze campaign performance using the notion of audience? What strategy should you adopt? Discover the challenges of search engine marketing (SEM) as part of a Google Ads audience strategy.

Definition • October 24, 2024

SEA: definition, benefits and best practices for your search engine optimization

Generating traffic and clicks on your website is one thing. Attracting a qualified audience and converting them into leads or customers is better. Find out how in our article dedicated to SEA.

Tip • October 24, 2024

Google referencing tutorial: position your site on page 1

Strategy, SEO best practices and tools for Google referencing your website or blog, appvizer tells you everything in this comprehensive tutorial!

Tip • October 24, 2024

[Tuto] Spy on your competitors' websites

If you'd like to know how to improve your website's traffic and find out about your competitors' strengths, this tutorial is for you!

Tip • October 28, 2020

How to do a Technical SEO audit in 4 Steps

How to do a technical SEO audit and what software to use? 4 easy steps to optimize your websites performance and search engine ranking.