Advertising

Tip ROAS calculation, the magic formula that reveals the impact of your advertising campaigns How do you know if your advertising campaigns are really paying off? By calculating ROAS. This article takes a look at this magic formula, and gives you some valuable tips for improving your results.

Definition How a marketing audit can save your marketing strategy When you're immersed in your day-to-day marketing operations, it's hard to step back and see what's going well... and what's not. Fortunately, the marketing audit is here to help!

Definition Hear, hear! Discover at last the simple and complete definition of multi-channel communication! Gone are the days when communication channels were counted on your fingertips. With digital transformation, they have multiplied. A boon for business... provided you master this notion perfectly.